Q: Write Short Notes on: A. Brand as search cost reducer B. Brand as promise, bond or pact…
A: A brand can be in the form of a specific name, particular design, or a certain term which makes it…
Q: An introduction about the product mix of the mobaily company |offers with examples of its products…
A: The Product Mix, also known as Product Assortment, refers to the whole range of goods that the…
Q: 29. Two disadvantages of Brand Extensions: A. Can facilitate the design of brand…
A: When an established company launches a new product in same category or unrelated category and uses…
Q: can
A: The answer to this question is brand mark.
Q: Which of the following is not a characteristic of market growth?
A: In the BCG growth matrix dogs present those products which have small market share and also the…
Q: Brand name can be used without copyright permission. Select one: O True O False 2) Points of…
A: 1.)The brand name can never be used without copyright permission. Companies can sue the other party…
Q: Brand equity is a marketing term that describes a brand’s value. That value is determined by…
A: Branding is an effective strategy employed by business to connect with their target consumer and…
Q: Pricing approach Odd-even pricing will be used. And it always must be above market price.…
A: Price is the monetary value one pays in exchange of a product. Price is one of the most important…
Q: The consumer: describe the target market profile and customer behavior for the item below Product :…
A: The above product is for all those individuals who are busy and are constantly on the run as it is a…
Q: 2 xyz produce chocolate bars and sell them to supermarkets. its bestselling brand is chocdelight. it…
A: “Hi and thanks for the question, as you have asked for multiple question at a time, we will be…
Q: ) .......... describes how to guide integrated marketing to maximize competitive advantages Select…
A: 1.) Brand positioning (Option a)
Q: What are the main Brand management objectives, and discuss the brand management process
A: 1. To produce, promote and distribute goods that are attractive to consumers. 2. To provide best…
Q: An introduction about the product mix of the mobily company |offers with examples of its products in…
A: A product is an item or a material which is produced by the business organisation in order to…
Q: What is the role of social integration in brand management
A: Ans. Introduction Social integration or social media integration is a method to combined…
Q: . Being at the premium end is a category upon itself. Describe the indicators of premiumness or high…
A: At the point when an organization presents another item, the showcasing chief needs to conclude how…
Q: Some argue that 'product characteristics' or 'customer benefits' is the most useful positioning…
A: The positioning refers to a marketing strategy in which a company decides what points should it use…
Q: Explain what are the 6 criterie mentioned most often when selecting a good company brand name?
A: A brand name is common noun applied by the company to a particular product or service. It is one of…
Q: During the introduction stage of the product life cycle, a business is most likely to have? a) Low…
A: The correct option is option c) Low revenues.The product life cycle consists of four stages:1.…
Q: D 4 How are the extensions positioned of L'Oreal and how do they contribute to brand equity?
A: Product extension is related to making new products under the same product brand. In this process,…
Q: Brand: adidas what is the position statement for the brand? what are the point of parity and point…
A: Brand- The term brand refers to a marketing and business concept that helps individuals to identify…
Q: 3. Make a product/service planning and development process (concise description) following the 4key…
A: Before we move on to answer the given question, let us know in brief about the product/service…
Q: two (2) primary imperatives that must be followed in designing an optimal brand portfolio and…
A: there are two sorts of brand portfolio models, the house of brands and branded property. The House…
Q: Brand equity is a marketing term that describes a brand’s value. That value is determined by…
A: As using spices may be a a part of our daily lives, once we check out the choice behavior it's going…
Q: 1.You are a new brand manager for a product line of Coach purses. You are considering the purchase…
A: Ans. Successful marketing strategy results into good market capitalisation and customer base which…
Q: A. Mention two of the external sources for ideas? B. Explain three reasons for new products to fail.
A: Idea generation is the first step in the process of entrepreneurship development process. There are…
Q: Choose the correct statement related to function of relationship marketing mix element from the…
A: Relationship marketing refers to the process where by company maintains a relation on personal level…
Q: Based on what we now know about the essence of relationships, is it possible for a customer to have…
A: Customer relations is a gift in all aspects of a business, however, it's most prevailing within the…
Q: Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a…
A: A business develops products and services to earn profits for shareholders and solve customer…
Q: Give several examples of brands that have been recently repositioned. How has this been implemented…
A: The brand has to reposition itself if there is insufficient consumer demand for its existing goods…
Q: __________Dell, IBM, and Xerox use a strategy that helpspromote all their products. This strategy is…
A: Promotion- Any type of marketing communication that is used to inform target audiences of the brand,…
Q: Some argue that 'product characteristics' or 'customer benefits' is the most useful positioning…
A: The positioning refers to a marketing strategy in which a company decides what points should it use…
Q: 10. Explain how brands are managed over geographical boundaries and market segments.
A: Operation management in an organization aims at providing the highest efficiency possible. It…
Q: Discuss in detail the market segmentation and segmentation basis and levels. Also discuss the…
A: Market Segmentaon is to split up the market into groups of similar and different characteriscs. It…
Q: Q6 Part 1. Explain why branding is important. Q6 Part 2. Analyse a brand of your choice, showing…
A: Branding is way of recognising a product of a company by the label, name, logo etc. it…
Q: Which features of the IWAY (Short for the IKEA way) guidelines will be most important for IKEA’s…
A: IWAY is a guideline for procuring components, materials, services, and products. IKEA set clear…
Q: 20. ____ is the first step in brand strategy development. Select one: a. Brand value chain b.…
A: In organization products are introduced as per the requirements and needs of consumers. Every…
Q: 2.Tony the tiger used for Kellogg’s Frosted Flakes is an example of a A.brand character B.brand…
A: Tony the Tiger is a cartoon mascot for (Frosties or Kellogg's Frosted Flakes). It appears on the…
Q: Which of the following are potential pitfalls of a differentiation strategy? Uniqueness is valuable…
A: A differentiation strategy is a method to show up from the crowd and present individuals a reason to…
Q: The use of the Comparative Methods and Holistic Methods facilitates the measuring of: A.…
A: The sources of brand equity: Financial, brand extensions, or customer perception are the most common…
Q: Outline any three (3) of the roles that brands typically play in a brand portfolio and…
A: BRAND PORTFOLIO:- The Brand Portfolio refers to an umbrella under which all the brands or brand…
Q: 1. It can be used to decide on the packaging, to determine the market reaction and to justify brand…
A: Disclaimer: Since you have asked multiple question, so as per company policy we will solve the first…
Q: Dell, IBM, and Xerox use a strategy that helpspromote all their products. This strategy is calleda.…
A: When an organization launches a new product in the market, it needs to identify the best-suited…
Q: 10. In which stage of a product’s life cycle is the firm focused on establishing and fortifying the…
A: A product can term as a substance that is offered to the sale to satisfy the needs, wants, and…
22.Two of the primary roles assumed by brands in a given portfolio are:
POPs and PODs
Core and Secondary Brand Associations
Brand Reinforcements and Brand Revitalizations
Flankers and Cash Cows
Step by step
Solved in 2 steps
- Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies13. An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product? a. Business b. Process materials c. Raw material d. Convenience e. Consumer 14. If a brand is extended too many times, one major risk is that it can lead to _____. a. family branding b. brand dilution c. co-branding d. line extensions e. generic branding(a) What is the "product' that the Phillies mrket? (b) What "products" are the Phillies careful not to market?
- 113- Which of the following is not a characteristic of market growth? a. The stage of the product life cycle is one determinant b. The four stages of market are introduction, growth, maturity, and decline c. In the BCG Matrix, a low market growth includes “Cow cash” d. In the BCG matrix, a high market growth includes “Dogs”Bio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals from farms to support local farmers. 80% of the ingredient purely consists of animal feces and the remaining 20% contains sand to harden up the material. Consumers can also customize the brick’s color and shape to satisfy their preferences and to let them express their creativity. Marketing mix: What are the possible strength and weaknesses of these product when it comes to people? atleast 1-3 sentences. help me please.Bio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals from farms to support local farmers. 80% of the ingredient purely consists of animal feces and the remaining 20% contains sand to harden up the material. Consumers can also customize the brick’s color and shape to satisfy their preferences and to let them express their creativity. Marketing mix: What are the possible strength and weaknesses of these product when it comes to place? atleast 1-3 sentences. help me please.
- Bio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals from farms to support local farmers. 80% of the ingredient purely consists of animal feces and the remaining 20% contains sand to harden up the material. Consumers can also customize the brick’s color and shape to satisfy their preferences and to let them express their creativity. Marketing mix: What are the possible strength and weaknesses of these product when it comes to physical evidence? help me please.1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):20- Which one of the following is the benefit for setting manufacturer’s suggested retail price? a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the product
- 6. Why is there a need to discuss 4Cs in marketing?i will 10 upvotes urgent Which of the following statements correctly describes Veblen Goods? (a) These are the goods for which demand increases as the price increases. (b) These are the goods with no opportunity cost. (c) These are the inferior goods whose demand remains constant irrespective f change in prices. (d) These are the goods for which demand increases as the prices fall.Describe the marketing mix as it pertains to a new fruit juice. Ensure to describe the 4P's (product strategies, price strategy, place strategy and promotional strategy as it relates to the new fruit juice. Give a definition of the marketing mix and the 4Ps as well as give examples and decribe each part as it pertains to the new fruit juice.