Answered: 1) Describe the under-listed sampling…

1) Describe the under-listed sampling techniques:a) Cluster sampling; b) Quota Sampling 2) Describe qualitative data and quantitative data in marketing research.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.5: Technology In Marketing Research

Problem 1LO

See similar textbooks

Related questions

Q: b What is Focus Group? How does it help in consumer research process? c) What is Observation? How…

A: Focus group is a research technique in which there is a small set of six to ten people who usually…

Q: s in terms of its relevance to various research questions? b. Intervening and antecedent variable

A: A research question is an inquiry that an investigation or exploration project expects to reply to.…

Q: Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket…

A: Definition of the Problem:- Slow sales of honey-flavored beer among women aged between 21 to 40.…

Q: A marketing research firm was hired to measure the attitudes of Americans on banning hunting. The…

A: The sampling method used here is stratified sampling. As only those people were surveyed who went to…

Q: explain the following research methods in details; Observations Interviews

A: Since the question contains multiple sub part we well solve the first two sub parts for you as per…

Q: ing a research ques

A: understanding about refining a research question

Q: Categorize and narrow down a sample coffee effect population from general to specific. Provide…

A: Sampling techniques are used to study the characteristics of a target population by collecting data…

Q: THE CASE OF WRONG SEGMENTATION!

A: 1. Evaluate D'cold's segmentation strategy? Segmentation is something like dividing the market into…

Q: Ms. Schauna Chauhan the CEO of Parle Agro, plans to start off with a new range of products for…

A: Consumer behaviour are always changing according to the prevalent trends, fashion, psychological…

Q: 6 To understand which items were most likely to sell from mall kiosks, a company distributed surveys…

A: Research methodology is a systematic approach for gathering, observing, and evaluating data or…

Q: Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee…

A: The right option is the fifth option.

Q: What is meant by "overrule category" in research?

A: -The Red Flag demonstrates OVERRULED. This implies the case has been over ruled and isn't acceptable…

Q: five characteristics of research.

A: 1. Research is the systematic strategy to address the research inquiry, addressing study objectives,…

Q: a). Explain the differences between qualitative and quantitative research methods and describe their…

A: Qualitative research refers to a market research method focusing on collecting data through…

Q: xplain the following types of research designs i) Exploratory research design…

A: Exploratory research design is conducted for a research problem when the researcher has no past data…

Q: 18- Climate, density and region are segmentation variables that belong to the ____ factor. a.…

A: The correct option is C- as geographic factors consider the region, climate, location etc related to…

Q: A new luxury car showroom was opened. Before opening, numerous marketing strategies based on…

A: Demographic segmentation segments the market on the basis of variables like age, gender, and…

Q: Market research is a forecasting method:a) Naïve approach b) Jury of executive opinionc) Qualitative…

A: The forecasting of business scale is done through the aid varied projection tool incorporated in the…

Q: What are the most typical types of data trends to look for when doing a data analysis? It is…

A: That act of deconstructing and examining information for relevant trends and patterns is known as…

Q: Which of the following is wrong about sampling bias. i. Longstanding list of respondents in an area.…

A: A sampling frame can be defined as the source from where the sample for a research study can be…

Q: A bias which may be present with trade association data is: O Faulty questionnaire design O Small…

A: Organizational bias in information use has since a long time ago flown under the radar. Be that as…

Q: Which of these is NOT an example of how to conduct external trend analysis? polling using…

A: External trends analysis is a tool to measure the factors affecting the business in its general…

Q: Explain research methods survay and questionare

A: Above question is answered below:

Q: Name the type of qualitative research best suited for the following topics: 1. Grade 11 Science Text…

A: Qualitative researchQualitative research is one of the types of research that include qualitative…

Q: 1. a) What is socioeconomic research? Explain 1. b) What is scientific research? Explain the…

A: Everyone has problems in their life. People, companies and the government have problems. To solve…

Q: Your line manager has requested your assistance with the analysis of the data collected in a…

A: Thematic analysis is frequently the go-to strategy in most subjective or qualitative research. It…

Q: Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are…

A: 1. Benefits of using open-ended questions: It provides marketers with rich qualitative data…

Q: You will prepare a marketing research for the potential of new electric-engine car of TOGG in North…

A: Primary data research approach is used to find out the potential customers of the new product in the…

Q: 1. What is the main source of qualitative data? 2. What are the differences between qualitative and…

A: Sources In qualitative research, non-numerical data are thoroughly analyzed. Consider the word…

Q: Suggest a sampling technique for a software development company market research and justify why that…

A: Sampling technique is the process through which samples are gathered or collected to process them…

Q: what should the sampling design be to assess the tastes of this group in Punjab?

A: Sampling is a market study methodology in which predetermined number of observations are considered…

Q: Describe the process of identifying a target population and selecting a sampling frame.

A: Sampling - It is the part which is taken from the total population. It can be termed as an…

Q: In Traditional Survey Reseach, elaborate what are; 1. Nonresponse Bias 2. Refusal rate 3. Response…

A: 1. Nonresponse bias happens when the people. reacting to an overview vary from nonrespondents on…

Q: DISCUSS THE 5 APPROACHES OF QUALITATIVE RESEARCH WITH EXAMPLES.

A: Qualitative research can be defined as a type of research in which data that is not of numerical are…

Q: What are the etical concerns that can aris in conducting research?

A: Research is a process of investigating and analyzing a particular process, object, Phenomenon, etc.…

Q: What are the main methods 10 colled primary data?

A: Research includes the collection, organization, and analysis of data to increase understanding of a…

Q: ch from speculation or person

A: Data that has previously been gathered from primary sources and made accessible to academics for…

Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

Question

1) Describe the under-listed sampling techniques:a) Cluster sampling; b) Quota Sampling

2) Describe qualitative data and quantitative data in marketing research.

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?
Define and give example of the following term 1.positivism in Research 2.interpretivism in research 3. critical realism 4. quantitative research 5. qualitative research 6. Data colletion 7.Data analysis 8. Population 9. sampling
Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative sample
“Psychological effects of Covid-19 and Older Persons of District Islamabad: An Anthropological Perspective” a) Select one sampling technique and justify your selection. b) Choose one data collection method for your research Topic. And explain how will it be appropriate for authentic/accurate data?
Syndicated sources collect data for marketing research problems specific to individual clients. TRUE OR FALSE
Determine whether the source given below has the potential to a bias in a statistical study A certain medical organization tends to oppose the use of meat and dairy products in our? diets, and that organization has received hundreds of thousands of dollars in funding from an animal rights foundation
(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?
In a study conducted by Zogby International for the Democrat and Chronicle, more than 700 New Yorkers were polled to determine whether the New York state government works. Respondents surveyed were asked questions involving pay cuts for state legislators, restrictions on lobbyists, term limits for legislators, and whether state citizens should be able to put matters directly on the state ballot for a vote. The results regarding several proposed reforms had broad support, crossing all demographic and political lines. Suppose that a follow-up survey of 100 individuals who live in the western region of New York was conducted. The party affiliation (Democrat, Independent, Republican) of each individual surveyed was recorded, as well as their responses to the following three questions. Should legislative pay be cut for every day the state budget is late? Yes _________ No _________ Should there be more restrictions on lobbyists? Yes _________ No _________ Should there be term limits…
a. Step 1: Estimate the target population size using secondary sources. Provide a rationalefor how you determined each population size. Cite your sources.b. Step 2: Use the sample size calculator to determine an appropriate sample size for each scenario. Usethe market research standard for your confidence level. Use better than the marketresearch standard for your confidence interval. Adjust if your sample size is notrealistically attainable.c. Report your sample size statement. Your statement should read: "For this study, thetarget population size is estimated to be _____. The sample will be _____.At the ______ confidence level, this study will have a margin of error of +/- ____%."Scenario 1A study calls for your research firm to survey a sample of Disneyland employees.
Examples of Purposive Sampling1. A diaper company intercepts any shopper buying diapersin a supermarket to determine their preference in buyingdiapers. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys andinterviews the people lining up to apply for financialassistance. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population?
Which one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image research
Write the mentioned words in the order of research process: Research question, Research Objective and Research idea a. Research question, Research idea, Research Objective b. Research idea, Research question, Research Objective c. Research idea, Research Objective, Research question d. Research Objective, Research idea, Research question