A bias which may be present with trade association data is: O Faulty questionnaire design O Small sample sízes O Poor data analysis The economic or polítical agenda of the association
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- Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?Topic: "Causes of rising food prices and the challenges faced by rural farmers in Mt. Royal, Carriacou". Based on the topic above provide a mixed-method approach that incorporates both quantitative and qualitative research methods of 20 survey questions that can be asked to the farmers.Examples of Purposive Sampling1. A diaper company intercepts any shopper buying diapersin a supermarket to determine their preference in buyingdiapers. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys andinterviews the people lining up to apply for financialassistance. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population?
- The primary danger with most professional survey takers that are part of online research panels is that they tend to a.be young, uneducated males b.be part of several online research panels c.give false answers and misleading information d.inflate the sample size e.use complex uncommon vocabulary Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative sample1. Why would a researcher use unstructured observation, semi-structured, and structured as an observation method? 2. Explain what is meant by observation in field research? 3. Detail and explain how would critique an observation study?
- Define and give example of the following term 1.positivism in Research 2.interpretivism in research 3. critical realism 4. quantitative research 5. qualitative research 6. Data colletion 7.Data analysis 8. Population 9. samplinga. Step 1: Estimate the target population size using secondary sources. Provide a rationalefor how you determined each population size. Cite your sources.b. Step 2: Use the sample size calculator to determine an appropriate sample size for each scenario. Usethe market research standard for your confidence level. Use better than the marketresearch standard for your confidence interval. Adjust if your sample size is notrealistically attainable.c. Report your sample size statement. Your statement should read: "For this study, thetarget population size is estimated to be _____. The sample will be _____.At the ______ confidence level, this study will have a margin of error of +/- ____%."Scenario 1A study calls for your research firm to survey a sample of Disneyland employees.Determine whether the source given below has the potential to a bias in a statistical study A certain medical organization tends to oppose the use of meat and dairy products in our? diets, and that organization has received hundreds of thousands of dollars in funding from an animal rights foundation
- Which of the following is NOT a type of qualitative forecasting? a.jury of executive opinion b. moving average c. Delphi method d. market survey e. sales force composite1.1. In this abstract, it is stated that data collection was based on primary data, by using closed ended questionnaire as the main research instrument.Provide the reasons why a close ended questionnaire was suitable for this study.Under what circumstances would the Mood's Median non-parametric test be applied in business research? Group of answer choices a. The data are not normally distributed b. Outliers in the data exist c. Multiple medians are to be compared d. Answers 1 and 2 only e. Answers 1, 2 and 3
