(1) Why wouldn’t a firm just drop any product that isn’tselling in high enough volume to reach its break-evenpoint? (2) Is “9”-style pricing ethical? Why or why not?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.7: Applying Breakeven Analysis
Problem 1LO
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(1) Why wouldn’t a firm just drop any product that isn’t
selling in high enough volume to reach its break-even
point? (2) Is “9”-style pricing ethical? Why or why not?

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