What is one difference between ProAdvisor Discount and Direct Discount pricing, apart from who pays for the subscription?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.7: Applying Breakeven Analysis
Problem 1LO
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What is one difference between ProAdvisor Discount and Direct Discount pricing, apart from who pays for the subscription?

 

1. Duration of discount

2. Discount percentage

3. Ability to cancel

4. Ability to upgrade or downgrade

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