1. Differentiate between the primary and secondary data source.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter6: Managing Start-Ups And New Ventures
Section: Chapter Questions
Problem 9DQ
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Entrepreneurship and Society
Topic: Marketing
Additional Questions
1. Differentiate between the primary and secondary data
source.
2. Discuss the meaning of the term target
market.
3. Outline at least three strategies you would use to enter a
market with your product and say how you'd position your
product in the market.
4. Discuss the importance of a market pian and say how it
would be effective in your start-up
business.
Transcribed Image Text:Entrepreneurship and Society Topic: Marketing Additional Questions 1. Differentiate between the primary and secondary data source. 2. Discuss the meaning of the term target market. 3. Outline at least three strategies you would use to enter a market with your product and say how you'd position your product in the market. 4. Discuss the importance of a market pian and say how it would be effective in your start-up business.
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