1. Successful marketing strategies must be geared to the needs of consumers and to _____. a. their abilities to buy b. the strategies of competitors c. the available supply of goods d. none of the above 2. Your employer is a runner-up company that aggressively attacks competitors to get more market share. For what type of firm do you work? a. market challenger b. wanna-be c. leader d. market follower 3. Favorite Memories specializes in serving market segments that major competitors overlook and ignore. What strategy does this firm use? a. market follower b. market challenger c. market seeker d. market nicher 4. Superior Sporting Goods stores seek stable market shares and profits by following competitors’ product offers, prices, and marketing programs. What do we call Superior? a. market follower b. market challenger c. market nicher d. market developer 5. Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the details of its _____. a. tactical plan b. marketing mix c. promotion campaign d. sales forecast 6. Choose the item from the following that is not one of the standard four Ps. a. product b. place c. positioning d. price 7. You are excited about studying marketing. You tell your younger brother that product, price, place, and promotion make up the _____. a. marketing package b. marketing strategy c. marketing combination d. marketing mix 8. Which of the four Ps describes the goods-and-services combination the company offers to the target market? a. price b. promotion c. product d. place 9. Banking, airline, and retailing services are properly termed _____. a. service products b. products c. adjunct products d. accessories 10. A concern with the four Ps is that it takes the _____ view and not the _____ view. a. buyer’s; seller’s b. broad; narrow c. seller’s; buyer’s d. traditional; modern
1.
Successful marketing strategies must be geared to the
needs of consumers and to _____.
a. their
abilities to buy
b. the
strategies of competitors
c. the
available supply of goods
d. none
of the above
2.
Your employer is a runner-up company that aggressively
attacks competitors to get more market share.
For what type of firm do you work?
a. market
challenger
b. wanna-be
c. leader
d. market
follower
3.
Favorite Memories specializes in serving market
segments that major competitors overlook and ignore. What strategy does this firm use?
a. market
follower
b. market
challenger
c. market
seeker
d. market
nicher
4.
Superior Sporting Goods stores seek stable market
shares and profits by following competitors’ product offers, prices, and
marketing programs. What do we call
Superior?
a. market
follower
b. market
challenger
c. market
nicher
d. market
developer
5.
Once your company has decided on its overall
competitive marketing strategy, it is ready to begin planning the details of
its _____.
a. tactical
plan
b. marketing
mix
c. promotion
campaign
d. sales
forecast
6.
Choose the item from the following that is not one of
the standard four Ps.
a. product
b. place
c. positioning
d. price
7.
You are excited about studying marketing. You tell your younger brother that product,
price, place, and promotion make up the _____.
a. marketing
package
b. marketing
strategy
c. marketing
combination
d. marketing
mix
8.
Which of the four Ps describes the goods-and-services
combination the company offers to the target market?
a. price
b. promotion
c. product
d. place
9.
Banking, airline, and retailing services are properly
termed _____.
a. service
products
b. products
c. adjunct
products
d. accessories
10. A
concern with the four Ps is that it takes the _____ view and not the _____
view.
a. buyer’s;
seller’s
b. broad;
narrow
c. seller’s;
buyer’s
d. traditional;
modern
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