Nike, Inc. Global Supply Chain StrategyNIKE, Inc. is an American multinational corporation that is engaged in the design,development, manufacturing, and worldwide marketing and sales of authentic athletic shoes,apparel, and sports equipment. Wholly owned NIKE, Inc. subsidiary brands include Converse,which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; andHurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel andaccessories.1 Nike operates in 120 countries and has more than 44,000 employees.2 Nike'sconsolidated income for fiscal year 2019 across all brands was slightly over $39 billion US dollars,making it the most valuable brand among sports businesses.3 A keynote of Nike's success is itscommitment to meeting the needs of athletes throughout the world. Several key factors haveaccelerated this priority: growing demand for sports, globally; embrace of active lifestyles; anddemographic changes. Strategically, Nike's response to these and other motivations haveresulted in an unparalleled product innovation pipeline, brand strength, and digitized supplychains. Key product categories for the Nike brand include Sportswear, Jordan, and Basketball. Tofocus its efforts on these strategic initiatives, Nike developed its "Consumer Direct Offense," tohelp connect the NIKE brand and products with consumers in new and powerful ways. Relatedto this was the company's investment in its "Triple Double Strategy" to drive growth andcontinued leadership in the market.4 The three core areas include:2X Innovation: To double the cadence and impact of innovation, the Company will leadwith more distinct platforms and scale innovation faster, will edit-to amplify to giveconsumers better choices and will create new aesthetics spanning both sport and style;2X Speed: To double speed to market by reducing the average product creation timelineby over 50 percent through investments in end-to-end digital capabilities to serveconsumers faster; and2X Direct: To double direct connections with consumers and shape the future of retail ledby Nike.com and all new owned and partnered NIKE Consumer Experiences.More recent strategic initiatives at Nike included groundbreaking platforms across style andperformance, investments in digital and membership, and digitizing Nike's supply chains fromend-to-end, amplifying its ability to sense the market, drive efficiency, and manufacture moresustainably. Overall, Nike's passion is to "use the power of sport to move the world forward."From protecting the planet to fostering an inclusive culture, Nike's focus was on leaving a positivefootprint on our world.5CASE QUESTIONS:1. From a global perspective, what are some of the factors that will impact the extent towhich Nike's strategies will be successful?2. What will be some of the challenges to be expected by Nike when implementing itsstrategies in less-developed instead of developed economies?3. From a company and product branding perspective, what additional thoughts do youhave that you think would be useful for Nike to consider?4. In the context of logistics management, what business ideas will you come up to furthersupport their passion to "use the power of sport to move the world forward"?

Question

Nike, Inc. Global Supply Chain StrategyNIKE, Inc. is an American multinational corporation that is engaged in the design,development, manufacturing, and worldwide marketing and sales of authentic athletic shoes,apparel, and sports equipment. Wholly owned NIKE, Inc. subsidiary brands include Converse,which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; andHurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel andaccessories.1 Nike operates in 120 countries and has more than 44,000 employees.2 Nike'sconsolidated income for fiscal year 2019 across all brands was slightly over $39 billion US dollars,making it the most valuable brand among sports businesses.3 A keynote of Nike's success is itscommitment to meeting the needs of athletes throughout the world. Several key factors haveaccelerated this priority: growing demand for sports, globally; embrace of active lifestyles; anddemographic changes. Strategically, Nike's response to these and other motivations haveresulted in an unparalleled product innovation pipeline, brand strength, and digitized supplychains. Key product categories for the Nike brand include Sportswear, Jordan, and Basketball. Tofocus its efforts on these strategic initiatives, Nike developed its &#34;Consumer Direct Offense,&#34; tohelp connect the NIKE brand and products with consumers in new and powerful ways. Relatedto this was the company's investment in its &#34;Triple Double Strategy&#34; to drive growth andcontinued leadership in the market.4 The three core areas include:2X Innovation: To double the cadence and impact of innovation, the Company will leadwith more distinct platforms and scale innovation faster, will edit-to amplify to giveconsumers better choices and will create new aesthetics spanning both sport and style;2X Speed: To double speed to market by reducing the average product creation timelineby over 50 percent through investments in end-to-end digital capabilities to serveconsumers faster; and2X Direct: To double direct connections with consumers and shape the future of retail ledby Nike.com and all new owned and partnered NIKE Consumer Experiences.More recent strategic initiatives at Nike included groundbreaking platforms across style andperformance, investments in digital and membership, and digitizing Nike's supply chains fromend-to-end, amplifying its ability to sense the market, drive efficiency, and manufacture moresustainably. Overall, Nike's passion is to &#34;use the power of sport to move the world forward.&#34;From protecting the planet to fostering an inclusive culture, Nike's focus was on leaving a positivefootprint on our world.5CASE QUESTIONS:1. From a global perspective, what are some of the factors that will impact the extent towhich Nike's strategies will be successful?2. What will be some of the challenges to be expected by Nike when implementing itsstrategies in less-developed instead of developed economies?3. From a company and product branding perspective, what additional thoughts do youhave that you think would be useful for Nike to consider?4. In the context of logistics management, what business ideas will you come up to furthersupport their passion to &#34;use the power of sport to move the world forward&#34;?

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