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- Please help me on this: Research on 3 ethical challenges/issues encountered in the practice of Business Analytics/Intelligence.For each ethical challenges/issue, there should be: • Description and explanation of the ethical challenges/issues• Example• Possible solutions/recommendation on how to mitigate the situation Please provide your complete references in APA format at the last page of the document. Please verifyyour source before including it in your paper to make sure that the source is credible.1) Select a company that brands their emplyment in a positive way (Kwik Trip, for example). What actions do they take to create this image? What does it mean, to you, to work for the company you selected? ~or~ 2) Select a company that does a poor job branding their employment ("burger flipping" at McDonalds, for example). Where do they fall short? What are 2-3 actions they could take to improve their imaging? Discussion Board Expectations 250-300 words to justify your answers / responsesExploratory Research Situation: You are conducting a Focus Group searching for new ways to improve your product During the focus group discussion, many ideas are generated, but 3 ideas seem most favored The moderator asks for a 'show of hands' if participants would buy your product based on specific improvement ideas: 3 out of 10 participants raise their hands for idea � 5 out of 10 participants raise their hands for idea B 9 out of 10 participants raise their hands for idea One of your team members states "We do not need to waste any more time or money - we should recommend idea as the best way to improve our product next year" Based on this research, what action(s) would you recommend to your team, and why?
- Propose a business analytics, data science or AI initiative for a target organization: 1)Describe the organization and its current situation to provide the context for your proposal. You may have identified a problem or simply an opportunity for improvement in the organization. - provide the specifics of the small company you have in mind. What they do? What is the business model? 2)what are the business objectives of your proposal. an example could be stated that the key business objective is to improve the customer experience by getting their inquiries addressed on timely basis-Example: market segmentation and evaluation of personnel productivity as target areas. Or something with the customer experience. Decide what is your target process. 3)indicate what would be the success criteria to assess the outcomes of your proposed initiative. In the current example, we could state that the success criteria would be to ensure that at least 90% of all emails are replied within 24…An executive summary of a proposed business is reproduced below. Evaluate the executive summary using based on: COMPLETENESS OF INFORMATION (refer to slide 4 WK2 ppt), RELEVANCE OF BUSINESS/PRODUCT IDEA, PROFITABILITY, AND SUSTAINABILITY. Justify your evaluations. Business opportunity "More than half of all Smartphone users in Germany (56%) want app functionality for insurances, one in five is enthusiastic about the idea." As evident from a recent survey." Insurance companies are still inefficient in their use of digital capacity and are not yet ready for the digital age. According to the X trend study, mobile sales channels and modern, social communication channels will dramatically gain importance, by 2020. However, most insurance companies have undertaken no endeavors to prepare for this trend. RiskEraser offers a solution for insurance companies, to retain their customers in the insurance world 2.0. Customer behavior has changed extremely in the past few years and customers…I am a project manager who supports corporate-citizenship-funded programs for our large insurance company. I am responsible for helping choose proposals to support for environmental, community education, and alumni related projects. Last year, the division in which I work facilitated 120 sponsorships, engaged 100 employees, and provided nearly 25 speakers to various programs. We have a set of criteria to guide our decision-making process and to help proposals that demonstrate real need. This focus aligns with the mission of the company. Still, there are many organizations with proposals that are high profile, legacy, and/or ones also supported by executives at our firm.These executive-backed requests sometimes receive preferential treatment over the requests that do meet our needs criteria. Several individuals and groups in the company who are aware of these exceptions either shrug it off or feel comfortably conflicted. Executives form close ties with some of the groups who receive…
- Which of the following statements is INCORRECT? a. Strategy innovation is a process of applying innovative thinking to the entire business model of a company, not just to its products or inventions. b. Innovation is just about opening up new markets. c. Strategy innovation is shifting a corporation’s business strategy in order to create new value for both the customer and the corporation. d. Strategy innovation involves changing the rules of how customers receive value and having a business model that delivers that value better than the competition. Which of the following statements are correct? I. In order for intellectual property to be properly managed and used to create a competitive advantage, top level management must be involved. II. The use of patents to enjoy a short-term technological lead is the best-known way to create competitive advantage with IP rights. III. Patents do not expire after application. IV. IPRs help to protect brand names. a.…Directions: Read each statement carefully. In a separate sheet of paper, write TRUE if the statement is correct and FALSE if the statement does not fit the description 1. CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention 2. Customer database information is also used in customer segmentation and profiling 3. An intimate knowledge and understanding of customer needs and wants can lead to ineffective customer service that can result in long-term customer loyalty. 4. Acquiring and keeping customers is the end goal of businesses because customers create demand. 5. Maintaining high levels of customer service quality may be simple due to variability of services. 6. Customer's lifetime value involves activities designed to enhance customer satisfaction, or the perception that a product has met or exceeded expectations. 7. Customer Relationship Management can take on many forms-salesperson assistance, product delivery, technical…create a new business ideas, and choose two of your favorites. In this activity, you’ll evaluate one of those two ideas. Instructions Choose one of your ideas. You’ll evaluate based on what you learned in your Enterprise Creation reading. Write a bullet-point outline of your evaluation. It should cover the following elements: Needs Experience Resources Customers Business Model (include all six elements) Revenue Sources: Who are the various customer groups that will buy this product or service from you? Pricing: How much will you charge customers for this product or service? Cost of Goods: What will it cost you to make this product or service? Gross Margin: This is the sales price minus the cost of the product, divided by the sales price. For example, if you sell a product for $100 and your cost for the product is $50, then you make $50, which is a 50 percent gross margin. The higher this percentage, the more you retain of each dollar of sales to cover other costs you incur.…
- The manager of a team responsible for developing marketing materials recognized that the work of his team had to improve in quality. While he wanted his team to be cohesive, he did not want it to be overly cohesive. Which of the following statements best explains why the manager worried that his team would become too cohesive? A. The manager did not want cohesiveness to prevent deviance B. The manager did not want group cohesiveness to diminish attention from organizational objectives C. The manager did not want his team to over-achieve as a result of cohesiveness D. The manager did not want the team members to become friends E. The manager wanted cohesiveness to diminish attention from organizational objectives.The key to market leadership is knowing very well clearly your target market and dominating one market category at a time, this is usually done by: Group of answer choices a. effective price offering b. effective market segmentation c. effective prospecting d. effective presentation. Ideate: You will produce a ‘first iteration’ of a New Venture Proposal (NVP). The NVP must involve an original business concept of your own (so not merely ripping off existing products) and should evidence strong entrepreneurial thinking: address an attractive market opportunity, provide differential value to users, and define a consistent business model.