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- Answer the questions based on the case.Alia is a salesperson in an electronics company. At a recent trade exhibition, she met asupplier that was willing to supply her company with a product on an exclusive basis (i.e.,available to her company only) that could offer in the business marketplace. The product inquestion has already been successfully developed and tested and – yet – is not being sold onthe market. Alia knows from speaking to the customers that there is demand for such a productand it would plug a gap in her company’s product portfolio and give the company a significantcompetitive advantage.Then, Alia approach the product management division with all her idea, and, to hersurprise, they are very unenthusiastic and reject the idea, stating “We always develop ourproducts in-house in this department – it would cost the company far too much to set up theprocesses to buy in a product from outside”. Questions.1. What Alia can do to argue or persuade the product management division…ADVERSE SELECTIONSomet Health Insurance Company wants to sell a health insurance product for $700 permonth. There is no requirement for healthy people to have insurance coverage. Thecompany conducts a survey to see how different populations respond to the proposed cost.People with no illnesses and disabilities, generally the young and healthy, respond that theydo not spend $700 on healthcare in an entire year, and most feel they would not waste somuch money on premiums when the chance of needing surgery or expensive healthcaretreatments is so small. However, older, sicker people think that $700 per month is a greatdeal, as most of them spend far in excess of this amount on healthcare. It seems like agreat deal for them.1. If the company offers this product, how will adverse selection affect it?Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for clients, Jane purchased a mailing list of subscribers to The Wall Street Journal and called them all regarding their interest in discount brokerage services. She asked if they have any stocks and if they have a regular broker. Those people without a regular broker were asked their investment needs. Two days later, Jane called back with investment advice and asked if they would like to open an account. Identify each of Jane Dawson’s actions in terms of the personal selling process
- 11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.Benefits and Costs of Buying vs. Renting Reem & Kareem are trying to decide whether to rent or purchase housing. Reem favors buying and Kareem leans toward renting, and both seem able to justify their particular choice. Reem thinks that the tax advantages are a very good reason for buying. Kareem, however, believes that cash flow is so much better when renting. See whether you can help them make their decision. Does the home buyer enjoy tax advantages? Explain. Discuss Kareem’s belief that cash flow is better with renting. Suggest some reasons why Reem might consider renting rather than purchasing housing. Suggest some reasons why Kareem might consider buying rather than renting housing. Is there a clear-cut basis for deciding whether to rent or buy housing? Explain why or why not.
- Explanation it correctly Q)Which of the following factors can be a source of market power? Group of answer choicesThere are a large number of competitors in the market.There exist economies of scale in production that prevent competitorsfrom coexisting.The firm's Lerner index is equal to zero.The government prosecutes firms found to be colluding18 A company seeking price-skimming strategy tends to set high prices to earn more revenues and they seek to sell larger number of products to have larger market share. Select one: a. False b. TrueThink about your last purchase either online or in a retail store. Wereyou presented with a nudge? If yes, Page 204what was the nudge? Didyou make the purchase? If not, which item could have been presentedto you as a nudge? Why did you choose this item?
- 2. What do you think are the advantages and disadvantages of discounts in the following: a. Buyers b. Sellers c. Competitive MarketSelect the correct response next to the matching statement(CLO-2). Which buying center participant - a buyer, decider, gatekeeper, influencer, or user-is most likely to make the following statements? "I'll place the order first thing tomorrow" Answer 1 "Without an appointment, no sales rep gets to see Mr. Johnson". Answer 2 "I specified the bonding agent on another job and it worked for them". Answer 3 "Okay, it is a deal-we'll buy it". Answer 4 "This bonding agent better be good". Answer 5 "I don't see any reason why we can't use this bonding agent on the next job"Categorize the situation as primarily indicating 1 - an incentive to commit fraud 2 - an opportunity to commit fraud 3- a rationalization for committing fraud state the reasoning behind the category you choose Scenario: There was intense pressure to keep the corporation's stock from declining further. This pressure came from investors, analysts, and the CEO, whose financial well-being was significantly dependent on the corporation's stock price