1. The Creative Publishing Company (CPC) is a coupon book publisher with markets in several southeastern states. CPC coupon books are sold directly to the public, sold through religious and other charitable organizations, or given away as promotional items. Operating experience during the past year suggests the following demand function for CPC's coupon books: Q = 5,000 - 4,000P + 0.02Pop +0.251 + 1.5A, where Q is quantity, P is price ($), Pop is population, I is disposable income per household ($), and A is advertising expenditures ($). a. Determine the demand faced by CPC in a typical market in which P = $10, Pop = 1,000,000persons, I = $60,000, and A = $10,000. %3D b. Calculate the level of demand if CPC increases annual advertising expenditures from $10,000 to $15,000.
1. The Creative Publishing Company (CPC) is a coupon book publisher with markets in several southeastern states. CPC coupon books are sold directly to the public, sold through religious and other charitable organizations, or given away as promotional items. Operating experience during the past year suggests the following demand function for CPC's coupon books: Q = 5,000 - 4,000P + 0.02Pop +0.251 + 1.5A, where Q is quantity, P is price ($), Pop is population, I is disposable income per household ($), and A is advertising expenditures ($). a. Determine the demand faced by CPC in a typical market in which P = $10, Pop = 1,000,000persons, I = $60,000, and A = $10,000. %3D b. Calculate the level of demand if CPC increases annual advertising expenditures from $10,000 to $15,000.
Micro Economics For Today
10th Edition
ISBN:9781337613064
Author:Tucker, Irvin B.
Publisher:Tucker, Irvin B.
Chapter14: Environmental Economics
Section: Chapter Questions
Problem 17SQ
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