1. What are the differences between Products and Services? What is Service Marketing? Explain with examples.

Q: How would you develop a methodology for Hardee to price its existing services? Its evolving…

A: Hardee’s has been a fast-food restaurant chain in America since 1960.

Q: Provide two examples, one using a good and one using a service, of marketing mixes that attempt to…

A: Maslow’s hierarchy of needs was developed by Abraham Maslow. The hierarchy have five categories.…

Q: What are internal and interactive marketing? Give an example of how a specific firm or organization…

A: Internal marketing: Internal marketing refers to the marketing that takes place within the…

Q: Considering the classification of goods and services, please fill in the following table with…

A: Goods refer to the material things that are wanted by human beings, which can be seen or touched.…

Q: Two separate ties exist between Customer and Plan. Distinguish them by their distinctions.

A: A customer is any individual that purchases an offering of the company in exchange of a price. The…

Q: Differentiate service from physical good in terms of its marketing mix (7p's)

A: Marketing describes the procedure of a firm that involves purchasing and selling and promoting goods…

Q: Choose a product or service and identify features of the three levels: Core product/service, Actual…

A: Kotler proposed three products level understand the product. By using a product level company can…

Q: Define the ‘customer value’ and use an example to explain the customer value in detail.

A: Customers are necessary for the success of any business. The organizations are targeting the…

Q: Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches…

A: Given, Week  Demand  1 280 2 295 3 315 4 300 5 340 6 335 7 350

Q: Describe how does a bottoms up approach and cycle approach different?

A: This both approach are use in organization for analyzing purpose

Q: Does the service structure matrix include a range of services?

A: The Service Management Mechanism refers to a system built to help the customer provide their…

Q: How to manage a good businnes

A: Entrepreneurs establish their business with a purpose to earn profit and a unique brand name in the…

Q: How will you apply the concept of value proposition and unique selling proposition in your…

A: The basis of a company's competitive advantage is its value proposition and USP (Unique Selling…

Q: Write  A. Product/Services that delivers value: B. Value proposition statement:   Of CIMB BANK

A: The products and services offered by companies to their customers aim at solving customer problems…

Q: Why new service development is important?

A: A major point of difference between product development and service development is the involvement…

Q: What is a service? What are the important charaaeristics of services that make them different from…

A: Services and goods are sometimes used interchangeably but are very different in true sense. Services…

Q: What type of buying situation is involved in the purchase of smart dust, and what will be important…

A: B2B is a business structure where one business tend to sell its products to other businesses. The…

Q: ow many different degrees of service innovation are there?

A: The degree of innovation means the way of considering how new the innovation is . It depicts the…

Q: Provide detail explanation and services offered by Aeon Delight. Pros and Cons of the company, and…

A: Business can be described as an activity of trade which involves the activity of sale and purchase…

Q: What trade-offs are involved in deciding on whether to offer a product or service guarantee?

A: A guarantee is a kind of promise given to customers that the product or service will perform as the…

Q: a. your distributors, b. What factors would you consider when pricing your new piece of luggage?…

A: Product planning involves sequential order of ascertainment of marketing objectives as per the…

Q: Think about a product/service you or your family really like and explain in detail why you like the…

A: There are many products and services, which I like. One of them is discussed as follows

Q: How strategies are implemented in relation to service product characteristics?

A: We can say that where a business’s marketing strategy decisions are informed by the characteristics…

Q: Think about a product/service you or your family really like and explain in detail why you like the…

A: Colgate toothpaste is one of the products that has consistently been part of our family for more…

Q: Define CUSTOMER SERVICE STRATEGY?

A: A customer service strategy is a comprehensive plan for dealing with client contacts. It enables you…

Q: 3. Suppose that a logistics company is designing its offering for a manufacturer of frozen foods to…

A: The above case describes a situation where a logistic firm is designing a plan to successfully…

Q: What are the various categories of comparison categories and how do they affect customer preferences…

A: A reference group may be described as a group of people who relate themselves to or are affiliated…

Q: 4 A firm that is marketing multimillion-dollar waste- water treatment systems to cities has been…

A: There are various stakeholders in every single business. Each party influence other party while…

Q: the relationship marketing in service ?

A: Relationship marketing could be a strategy for increasing a consumer's lifelong value by up its…

Q: What is product-service bundling and what are the consumer benefits?

A: Management is described as a collection of guiding principles that enable discipline, direction,…

Q: Investment advice, auto repair, health and beauty care are examples of: a. consumer goods b.…

A: Goods are the things made to sell or possessions to be moved. There are types of goods. 1. Consumer…

Q: explain service marketing event and give an example

A: Service marketing events are those types of events in which a company delivers services instead of…

Q: State what is meant by the term service сарacity ?

A: Operation management, or OM for short, is nothing more than the oversight and regulation of business…

Q: Pick two product categories – one should be a physical good and the other should be a service. A)…

A: the definition of a product goes method on the far side being a object or a service. He defines a…

Q: In terms of services marketing, why is it important for customers to see Mike Boyle working out and…

A: Efforts required to promote services by the providers to the consumers is known as services…

Q: What is industry analysis? how to apply selection of product and customers analysis to furniture…

A: Industry analysis is basically doing a multi directional analysis of the industry you are looking…

Q: 7. What are the priorities of the customers of Macro supermarket? Could you please draw a…

A: Makro has advanced in the retail space from a robust distribution center chain to now having the…

Introduction to service marketing

Organizations that provide products or products to their consumers use service marketing to enhance brand recognition and revenue. In contrast to product marketing, service marketing promotes intangible transactions that add value to clients. Advertisers utilize efficient service marketing methods to gain client trust and demonstrate how their product may benefit them. Service marketing is interaction and value-based marketing.