What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
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What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
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- 1. What are the differences between Products and Services? What is Service Marketing? Explain with examples.-What is the services marketing mix?Briefly explain concerning healthcare services. (Write the answer in 300 words)How strategies are implemented in relation to service product characteristics?
- Explain the “flower of service” concept and identify each of its petals. What insights does this concept provide for service marketers? Give an example to support your explanationService create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?What is so special about service marketing that it needs a special approach? Your answer should reflect the eight distinctive characteristics of services
- What are the challenges in service marketing ?] there are seven (7) service positioning strategies mentioned ; by attribute, by price or quality , competitive, by service benefits, by leadership, and by excellence. Pick 2 or 3 of these and talk about services you are familiar with that utilize those positioning strategies.Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability. How does each of these characteristics potentially impact the development and execution of marketing plans?
- Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?Discuss the importance of data analytics and artificial intelligence in modern CRM systems. How do these technologies enhance customer relationship management?How can these Possible application (Nutshell and pipedrive) help in customer relationship management?