1. What are the new target audience? What will they need? 2. What a marketing strategy that addresses all the marketing mix elements? 3. How to propose what they do and why?
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1. What are the new target audience? What will they need?
2. What a marketing strategy that addresses all the marketing mix elements?
3. How to propose what they do and why?
Step by step
Solved in 5 steps
- 1. How relevant is marketing in every organization? 2. How does marketing help understand the marketplace and customer needs? 3. What core problem do you solve for ideal customers?1. Who was Theodore Levitt and how did he relate to the term "marketing myopia? 2. Why Marketing myopia is sometimes caused by a company limited concentration on its product or service? 3. When Marketing Myopia occurs and how to avoid marketing myopia to occurs?You have to make a Marketing Plan. You have to choose your own company and product. 1. Executive summary2. Mission statement3. Marketing objectives4. SWOT analysis5. Market research6. Market strategy (Segmentation, targeting and positioning)7. Budget8. Conclusion/Recommendation
- 1. What is a marketing plan and how is it used? Which section of the marketing plan is most important? Why? The least important?Lee is ready to turn her marketing plan into action assignments. What phase of the marketing process is this considered? Question 3 options: a) Control b) Evaluation c) Post audit d) ImplementationChoose the best ANSWER 1- A marketing team is working on specific marketing activity planning, who will do those activities and how, and what resources will be needed. Which part of the marketing plan does this best describe? Developing the mission statement Situation analysis Marketing strategy Marketing implementation 2- Which of the following is the best example of a good strategic goal (according to professor and marketing plan directions)? Increase sales per square foot by 5% in the next 6 months. Get a 25% market share. Increase profitability. Get more people to try our new product. 3- Which is most true about marketing? Marketing should be an organization-wide focus on customers. Marketing is most effectively thought of as an organizational department that just handles advertising and sales. Marketing is only used to take advantage of people. Marketing can only be used for tangible products. 4- Which is the best example of using the…
- Which factors represent internal considerations for preparing a Marketing Plan? Select one: a. Strengths, Resources, Threats, and Weaknesses b. Strengths, Weaknesses, Opportunities and Treats c. Strengths, Substitutes, Threats, and Opportunities d. Strengths, Substitutes, Threats, and WeaknessesIn a small group, create an idea for a new business. Using the steps described in the chapter, develop a customer value-driven marketing strategy. Describe your strategy and conclude with a positioning statement for this business.Imagine that you are a marketing manager, and you have a mission to map out marketing strategies for a company. As a marketing manager, you will write a consultation report. Analyze a company with respect to their marketing strategy as it relates to SWOT, analysis, 4Ps. What is the company’s history or background? What is the company’s current strategy? Is this an effective strategy? What other strategies could they use?
- Why are intermediate marketing measures and metrics necessary? Why isn’t it possible to go directly from marketing actions and expenditures to financial results? If you could go directly from mar- keting actions and expenditures to financial results, would there still be a need for intermediate measures? Why or why not?Which of these is not included in the process of the marketing planning? a. Analysis of the marketing situation b. Developing marketing objectives c. Formulation of marketing strategies d. Copy the activities of the competitorsMarketing terminology. Like many subjects, marketing appears to have a language of its own. Visit the Web site of the American Marketing Association. Click on “resource library” and then “dictionary.” Define the following terms: A/B testing, dating, never out list, and will-call. http://www.marketingpower.com