Which of these is not included in the process of the marketing planning? a. Analysis of the marketing situation b. Developing marketing objectives c. Formulation of marketing strategies d. Copy the activities of the competitors
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- 21) For some ________, a simple description consisting of a word or picture might be sufficient. A) concept tests B) product concepts C) marketing strategies D) product developments E) business analyses 22) After concept testing, a firm would engage in which stage in developing and marketing a new product? A) idea screening B) marketing strategy development C) business analysis D) product development E) test marketing 23) The first part of the marketing strategy statement describes the target market; the planned product positioning; and goals for sales, profits, and ________. A) market share B) competition C) secondary market D) competition’s anticipated reaction E) life-cycle duration 24) The second part of the marketing strategy statement outlines the product’s planned price, distribution, and ________ for the first year. A) advertising B) promotion C) marketing budget D) positioning E) target market 25) The third part of the marketing strategy statement includes all of…Hello, Please prepare a marketing research report presentation in power point and upload the file here. You should follow the steps blow. 1 Define the research problem 2 Conduct a literature review 3 Develop the research questions 4 Design the research methodology 5 Collect the data 6 Analyze the data 7 Draw conclusions and make recommendations 8 Present the findings 9 Evaluate the research process Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report. The contents of the report can be brief but it should cover all the important heading.Manufacturers and distributors implore you, as the chief buyer for a major supermarket chain, to carry their newest products. There are dozens of brand-new offerings every week. These products are often introduced through widespread marketing efforts or special offers from retailers. To create way for new products, existing ones must be reduced or eliminated. You and the IT department should work together to develop a marketing MIS that can predict how stock adjustments will affect profits. What recommendations do you have for the IS group as they plan the architecture of this system?
- A professional marketing function can commission this research and allow you to make decisions based on marketplace reality, rather than hunches and wishful thinking Select one- a. True b. FalseTo help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.9- The main function of business research is to: a. Attempt to forecast the future behaviour of market only b. Provide the solution to a business problem. c. Identify organizational needs only d. Provide information to assist managers in making business decisions Clear my choice
- 11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…2- The ______________through objective and systematic method of finding solution to a problem is research. The systematic approach concerning generalization and the formulation of a theory is also research. As such the term ‘research’ refers to the systematic method consisting of enunciating the problem, formulating a hypothesis, collecting the facts or data, analysing the facts and reaching certain conclusions either in the form of solutions(s) towards the concerned problem or in certain generalizations for some theoretical formulation. a. Search for design b. Search for process c. Search for knowledge d. All of the aboveWhich of the following statements best describes the concept of marketing analytics a. Analyzing and managing marketing strategies to measure their effectiveness b. Marketing products to other organizations for use in the production of goods c. Increasing the number of visitors to a website by making sure it appears at the top of the list in a search engine d. Examining and analyzing raw data so that conclusions can be drawn.
- For each of the following report situations, write a clear problem statement and list what fac-tors could or should be explored. a. A manufacturer of breakfast cereals wants to attract a new demographic of consumers. b. The manufacturer of a toothpaste wants a bigger share of the toothpaste market. c. A company wants to give its stockholders a summary of its operations for the past calendar year. d. A building contractor engaged to remodel an office for Company X submits a report sum-marizing its weekly progress. e. The supervisor of Department X must prepare a report about the need for a new staff member. f. Baker, Inc. is experiencing higher than normal employee turnover. g. An executive must rank three subordinates on the basis of their suitability for promotion to a particular job. h. A restaurant manager must compare two possible suppliers of fresh seafood. i. An investment consultant must advise a client on whether to invest in the development of a lake resort. j. A consultant…A Marketing plan is a written step by step process designed to meet company’s objectives. Which of the following is NOT a purpose of a Marketing plan? A. Help the company on decision making B. Create goals for the company C. Control the factors of the Macro-environment D. Compare previous and actual performanceWhich of the following is NOT one of the four main considerations for marketing contingency planning? a. What elements are most critical to the plan. b. What are the potential problems or roadblocks c. Which elements are most difficult to implement d. What elements affect the customer base