Hi. Kindly help me with questions 1 and 2 please. And kindly answer it in a paragraph form. Thank you so diligently that it's difficult to find a piece of garbage shows as well as to post news about its products andanywhere.Every detail matters, right down to the behavior of ficials. Disney's Web site provides insight into its moviecustodial workers who are trained by Disney's anima- trailers, television dlips, Broadway shows, and virtualtors to take their simple broom and bucket of water and theme park experiences.quietly "paint" a Goofy or Mickey Mouse in water on thepavement. It's a moment of magic for guests that lasts focused on how it helps make unforgettable family mern-just a minute before it evaporates in the hot sun.Disney's broad range of businesses allows the com- tures real guests throughout Disney enjoying differentpany to connect with its audience in multiple ways, ef- rides and magical experiences. Leslie Ferraro, executiveficiently and economically. Hannah Montana provides an vice president of global marketing, Disney Destinations,excellent example. The company took a tween-targeted elaborated, "The inspiration for this effort came from ourtelevision show and moved it across several divisions to guests. Each and every day people are making memoriesbecome a significant franchise for the company, includ- at our parks, posting them online and sharing them withing millions of CD sales, video games, popular consumer friends and family."products, box office movies, concerts around the world,and ongoing ive performances at international Disneyland consumers spend 13 billion hours "immersed" with theresorts in Hong Kong, India, and RussiaRecently, Disney acquired three huge brands: Pixar, spend 10 billion hours watching programs on the DisneyMarvel, and LucasFims. The company has started to Channel, 800 million hours at Disney's resorts and themeleverage these properties, which include the Star Wars parks, and 1.2 billion hours watching a Disney movie-atbrand and superheroes such as Spiderman, Iron Man, home, in the theater, or on their computer. Today, Disneyand the Hulk, across many of its businesses in order to is the 13th most powerful brand in the world, and its rev-create sustainable character brands and new growth op- enues topped $45 billion in 2013.portunities for the company.Perhaps the most anticipated new product of 2013 Questionswas the Disney Infinity gaming platform, which crossed all 1. What does Disney do best to connect with its coreDisney boundaries. Disney Infinity allowed consumers toplay with many of the Disney characters at the same time,interacting and working together on different adventures. 2. What are the risks and benefits of expanding theFor example, Andy from Toy Story might join forces withCaptain Jack Sparrow from Pirates of the Caribbean andseveral monsters from Monsters, Inc. to fight vilains from Sources: "Company Haory" Daney.com: "Armas Reperts."Duney.com: Richard Skoe, "Iheouter space.With so many brands, characters, and businesses, Gx" Now Yink Tins. Noventer 4, 2000 "Wate's Mast. Pewerfal Srands," Forbas, Ap 2012Disney uses technology to ensure that a customer's ex- 23, 2013. "Daney Launches infrity Wes Gans That Cota More Than an Pad Miri," Daly Maperience is consistent across every platform. The com- erary 16, 2013; Carmine Gale, "Catomer Senios the Dansy Way" Fotes, Aprti 14, 2011:pany connects with its consumers in innovative ways Hupo Martn, "ianays 2011 Maratng Campaign Carters on Famly Mumorla." A Tinesthrough e-mail, blogs, and its Web site. It was one of the arter 21, 201o, Bana Malychia, "Daney Parts Campalgn Bonows Family Mamoris,"first companies to begin regular podcasts of its televisioninterviews with Disney's employees, staff, and park of-Disney's marketing campaign in recent years hasories. The campaign, "Let the Memories Begin," fea-According to internal studies, Disney estimates thatDisney brand each year. Consumers aroundconsumers?Disney brand in new ways, such as video games orsuperherces?Iger Diferanca" Forture, Apri 11, 2008 Brooks Barnes, "Ater Mickey's Makeover, Less M. NiceDorety Pomerantz, Fe Lessons in Sucoses from Direy'a $40 Milion CEO," Forts, JlanaryAdvcck, September 23, 2010; Disney Annual Report 2013. Marketing ExcellenceAladdin (1992), The Lion King (1994), Toy Story (withPixar, 1995), and Mulan (1998). In addition, the companythought of creative new ways to target its core family-oriented consumers as well as expand into new areas toFew companies have been able to connect with their reach an older audience. It launched the Disney Channel,audience as well as Disney has. From its founding by Touchstone Pictures, and Touchstone Television. Disneybrothers Walt and Roy Disney in 1923, the Disney brand featured classic films during The Disney Sunday Nighthas always been synonymous with trust, fun, and qual- Movie and sold its classic fims on video at extremely lowity entertainment for the entire family. Walt Disney once prices, reaching a whole new generation of children. Itstated, "I am interested in entertaining people, in bringing tapped into publishing, international theme parks, andpleasure, particularly laughter, to others, rather than being theatrical productions that helped reach a variety of audi- Disneyconcerned with 'expressing' myself with obscure creative ences around the world.impressions."The Walt Disney Company has grown into the world-Today, Disney consists of five business segments:Studio Entertainment, which creates fims, recording la-wide phenomenon that today includes theme parks, bels, and theatrical performances; Parks and Resorts,feature films, television networks, theatre productions, which focuses on Disney's 11 theme parks, cruise lines,consumer products, and a growing online presence. In and other travel-related assets; Consumer Products,which sells all Disney-branded products; Media Networks,studio that introduced the world to Mickey Mouse, who which includes Disney's television networks such asESPN, ABC, and the Disney Channel; and Interactive.Disney's greatest challenge today is keeping asmashing success of cartoons with sound and of the 90-year-old brand relevant and current with its core au-first ful-length animated film, Snow White and the Seven dience while staying true to its heritage and core brandDwarfs, in 1937 led to other animated classics through- values. Disney's CEO Bob Iger explained, "As a brandout the 1940s, 1950s, and 1960s, including Pinocchio, that people seek out and trust, it opens doors to newBambi, Cinderella, and Peter Pan, live-action fims such platforms and markets, and hence to new consumers.as Mary Poppins and The Love Bug, and television series When you deal with a company that has a great legacy,you deal with decisions and conflicts that arise from theWhen Walt Disney cied in 1966, he was considered clash of heritage versus innovation versus relevance. I'mthe best-known person in the world. He had expanded the a big believer in respect for heritage, but I'm also a bigDisney brand into film, television, consumer products, and believer in the need to innovate and the need to balanceDisneyland in southern California, the company's first theme that respect for heritage with a need to be relevant."Internally, to achieve quality and recognition, Disneyrealized his brother's dream of opening the 24,000-acre has focused on the Disney Difference, which stemsWalt Disney World theme park in Florida. Roy died in 1971, from one of Walt Disney's most recognizable quotes:and the company stumbled for several years without the "Whatever you do, do it well. Do it so well that when peo-leadership of its two founding brothers. It wasn't until the ple see you do it they will want to come back and see youlate 1980s that the company reconnected with its audience do it again and they will want to bring others and showits first two decades, however, it was a struggling cartoonwent on to become its most famous character.Few believed in Disney's vision at the time, but thelike Davy Crockett.park. After Walt's death, Roy Disney took over as CEO andthem how well you do what you do."and restored trust and interest in the Disney brand.It all started with the release of The Little Mermaid,Disney works hard to connect with its customerswhich turned an old fairy tale into a magical animated on many levels and through every single detail. For ex-Broadway-style movie that won two Oscars. Between ample, at Disney World, "cast members" or employeesare trained to be "assertively friendly" and greet visitorsas the Disney Renaissance as it released groundbreaking by waving big Mickey Mouse hands, hand out mapsanimated films such as Beauty and the Beast (1991), to adults and stickers to kids, and clean up the parkthe late 1980s and 2000, Disney entered an era known

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Hi. Kindly help me with questions 1 and 2 please. And kindly answer it in a paragraph form. Thank you so diligently that it's difficult to find a piece of garbage shows as well as to post news about its products andanywhere.Every detail matters, right down to the behavior of ficials. Disney's Web site provides insight into its moviecustodial workers who are trained by Disney's anima- trailers, television dlips, Broadway shows, and virtualtors to take their simple broom and bucket of water and theme park experiences.quietly &#34;paint&#34; a Goofy or Mickey Mouse in water on thepavement. It's a moment of magic for guests that lasts focused on how it helps make unforgettable family mern-just a minute before it evaporates in the hot sun.Disney's broad range of businesses allows the com- tures real guests throughout Disney enjoying differentpany to connect with its audience in multiple ways, ef- rides and magical experiences. Leslie Ferraro, executiveficiently and economically. Hannah Montana provides an vice president of global marketing, Disney Destinations,excellent example. The company took a tween-targeted elaborated, &#34;The inspiration for this effort came from ourtelevision show and moved it across several divisions to guests. Each and every day people are making memoriesbecome a significant franchise for the company, includ- at our parks, posting them online and sharing them withing millions of CD sales, video games, popular consumer friends and family.&#34;products, box office movies, concerts around the world,and ongoing ive performances at international Disneyland consumers spend 13 billion hours &#34;immersed&#34; with theresorts in Hong Kong, India, and RussiaRecently, Disney acquired three huge brands: Pixar, spend 10 billion hours watching programs on the DisneyMarvel, and LucasFims. The company has started to Channel, 800 million hours at Disney's resorts and themeleverage these properties, which include the Star Wars parks, and 1.2 billion hours watching a Disney movie-atbrand and superheroes such as Spiderman, Iron Man, home, in the theater, or on their computer. Today, Disneyand the Hulk, across many of its businesses in order to is the 13th most powerful brand in the world, and its rev-create sustainable character brands and new growth op- enues topped $45 billion in 2013.portunities for the company.Perhaps the most anticipated new product of 2013 Questionswas the Disney Infinity gaming platform, which crossed all 1. What does Disney do best to connect with its coreDisney boundaries. Disney Infinity allowed consumers toplay with many of the Disney characters at the same time,interacting and working together on different adventures. 2. What are the risks and benefits of expanding theFor example, Andy from Toy Story might join forces withCaptain Jack Sparrow from Pirates of the Caribbean andseveral monsters from Monsters, Inc. to fight vilains from Sources: &#34;Company Haory&#34; Daney.com: &#34;Armas Reperts.&#34;Duney.com: Richard Skoe, &#34;Iheouter space.With so many brands, characters, and businesses, Gx&#34; Now Yink Tins. Noventer 4, 2000 &#34;Wate's Mast. Pewerfal Srands,&#34; Forbas, Ap 2012Disney uses technology to ensure that a customer's ex- 23, 2013. &#34;Daney Launches infrity Wes Gans That Cota More Than an Pad Miri,&#34; Daly Maperience is consistent across every platform. The com- erary 16, 2013; Carmine Gale, &#34;Catomer Senios the Dansy Way&#34; Fotes, Aprti 14, 2011:pany connects with its consumers in innovative ways Hupo Martn, &#34;ianays 2011 Maratng Campaign Carters on Famly Mumorla.&#34; A Tinesthrough e-mail, blogs, and its Web site. It was one of the arter 21, 201o, Bana Malychia, &#34;Daney Parts Campalgn Bonows Family Mamoris,&#34;first companies to begin regular podcasts of its televisioninterviews with Disney's employees, staff, and park of-Disney's marketing campaign in recent years hasories. The campaign, &#34;Let the Memories Begin,&#34; fea-According to internal studies, Disney estimates thatDisney brand each year. Consumers aroundconsumers?Disney brand in new ways, such as video games orsuperherces?Iger Diferanca&#34; Forture, Apri 11, 2008 Brooks Barnes, &#34;Ater Mickey's Makeover, Less M. NiceDorety Pomerantz, Fe Lessons in Sucoses from Direy'a $40 Milion CEO,&#34; Forts, JlanaryAdvcck, September 23, 2010; Disney Annual Report 2013. Marketing ExcellenceAladdin (1992), The Lion King (1994), Toy Story (withPixar, 1995), and Mulan (1998). In addition, the companythought of creative new ways to target its core family-oriented consumers as well as expand into new areas toFew companies have been able to connect with their reach an older audience. It launched the Disney Channel,audience as well as Disney has. From its founding by Touchstone Pictures, and Touchstone Television. Disneybrothers Walt and Roy Disney in 1923, the Disney brand featured classic films during The Disney Sunday Nighthas always been synonymous with trust, fun, and qual- Movie and sold its classic fims on video at extremely lowity entertainment for the entire family. Walt Disney once prices, reaching a whole new generation of children. Itstated, &#34;I am interested in entertaining people, in bringing tapped into publishing, international theme parks, andpleasure, particularly laughter, to others, rather than being theatrical productions that helped reach a variety of audi->> Disneyconcerned with 'expressing' myself with obscure creative ences around the world.impressions.&#34;The Walt Disney Company has grown into the world-Today, Disney consists of five business segments:Studio Entertainment, which creates fims, recording la-wide phenomenon that today includes theme parks, bels, and theatrical performances; Parks and Resorts,feature films, television networks, theatre productions, which focuses on Disney's 11 theme parks, cruise lines,consumer products, and a growing online presence. In and other travel-related assets; Consumer Products,which sells all Disney-branded products; Media Networks,studio that introduced the world to Mickey Mouse, who which includes Disney's television networks such asESPN, ABC, and the Disney Channel; and Interactive.Disney's greatest challenge today is keeping asmashing success of cartoons with sound and of the 90-year-old brand relevant and current with its core au-first ful-length animated film, Snow White and the Seven dience while staying true to its heritage and core brandDwarfs, in 1937 led to other animated classics through- values. Disney's CEO Bob Iger explained, &#34;As a brandout the 1940s, 1950s, and 1960s, including Pinocchio, that people seek out and trust, it opens doors to newBambi, Cinderella, and Peter Pan, live-action fims such platforms and markets, and hence to new consumers.as Mary Poppins and The Love Bug, and television series When you deal with a company that has a great legacy,you deal with decisions and conflicts that arise from theWhen Walt Disney cied in 1966, he was considered clash of heritage versus innovation versus relevance. I'mthe best-known person in the world. He had expanded the a big believer in respect for heritage, but I'm also a bigDisney brand into film, television, consumer products, and believer in the need to innovate and the need to balanceDisneyland in southern California, the company's first theme that respect for heritage with a need to be relevant.&#34;Internally, to achieve quality and recognition, Disneyrealized his brother's dream of opening the 24,000-acre has focused on the Disney Difference, which stemsWalt Disney World theme park in Florida. Roy died in 1971, from one of Walt Disney's most recognizable quotes:and the company stumbled for several years without the &#34;Whatever you do, do it well. Do it so well that when peo-leadership of its two founding brothers. It wasn't until the ple see you do it they will want to come back and see youlate 1980s that the company reconnected with its audience do it again and they will want to bring others and showits first two decades, however, it was a struggling cartoonwent on to become its most famous character.Few believed in Disney's vision at the time, but thelike Davy Crockett.park. After Walt's death, Roy Disney took over as CEO andthem how well you do what you do.&#34;and restored trust and interest in the Disney brand.It all started with the release of The Little Mermaid,Disney works hard to connect with its customerswhich turned an old fairy tale into a magical animated on many levels and through every single detail. For ex-Broadway-style movie that won two Oscars. Between ample, at Disney World, &#34;cast members&#34; or employeesare trained to be &#34;assertively friendly&#34; and greet visitorsas the Disney Renaissance as it released groundbreaking by waving big Mickey Mouse hands, hand out mapsanimated films such as Beauty and the Beast (1991), to adults and stickers to kids, and clean up the parkthe late 1980s and 2000, Disney entered an era known

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Marketing can be referred to as the area of business which deals with how an organization makes its…

1. What does Disney do best to connect with its core consumers? 2. What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superherces?