Make BeatBox beverage company consumer analysis as a below instruction. *  A consumer analysis is the flip side of industry analysis; it is the demand side of the equation. In a consumer (or market) analysis, a marketer examines the factors that drive current demand and growth for both the overall market and for the firm’s brand.You can use several methods to collect information for your consumer analysis: surveys, consumerinterviews, field research. Description of the demographics and (if possible) the psychographics of its customers. Include consumer profiles. Should be expressed in terms of demographics and psychographics (subset of the customer analysis) with product focus. One way to combine demographics and psychographics and get a sense of the market is to generate a brief character sketch of the typical target consumer (a consumer profile)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Make BeatBox beverage company consumer analysis as a below instruction.

*  A consumer analysis is the flip side of industry analysis; it is the demand side of the equation. In a consumer
(or market) analysis, a marketer examines the factors that drive current demand and growth for both the
overall market and for the firm’s brand.You can use several methods to collect information for your consumer analysis: surveys, consumerinterviews, field research.
Description of the demographics and (if possible) the psychographics of its customers. Include consumer
profiles. Should be expressed in terms of demographics and psychographics (subset of the customer
analysis) with product focus. One way to combine demographics and psychographics and get a sense of the
market is to generate a brief character sketch of the typical target consumer (a consumer profile).

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