13. Food trucks have become a $2 billion industry, serving creative, and often healthy, food options in places where traditional food options might be limited. For example, a food truck might stop at a local college campus during lunch time. The truck might stop later at an underprivileged district in the afternoon, and then to a local club scene in the evening. Which of the following are advantages food trucks have over traditional restaurants in terms of land and capital costs? Food trucks can easily establish a brand name, helping cement a loyal customer base. The physical capital needed to set up a food truck is less than that of a restaurant. Food trucks require little, if any, land, provided they have the proper permits to operate in a public street. O Food trucks can seek out demand instead of having to expend resources drawing customers to a fixed location.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.3SD: Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling...
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13. Food trucks have become a $2 billion industry, serving creative, and often healthy, food options in places where traditional
food options might be limited. For example, a food truck might stop at a local college campus during lunch time. The truck
might stop later at an underprivileged district in the afternoon, and then to a local club scene in the evening.
Which of the following are advantages food trucks have over traditional restaurants in terms of land and capital costs?
Food trucks can easily establish a brand name, helping cement a loyal customer base.
The physical capital needed to set up a food truck is less than that of a restaurant.
Food trucks require little, if any, land, provided they have the proper permits to operate in a public street.
Food trucks can seek out demand instead of having to expend resources drawing customers to a fixed location.
Transcribed Image Text:13. Food trucks have become a $2 billion industry, serving creative, and often healthy, food options in places where traditional food options might be limited. For example, a food truck might stop at a local college campus during lunch time. The truck might stop later at an underprivileged district in the afternoon, and then to a local club scene in the evening. Which of the following are advantages food trucks have over traditional restaurants in terms of land and capital costs? Food trucks can easily establish a brand name, helping cement a loyal customer base. The physical capital needed to set up a food truck is less than that of a restaurant. Food trucks require little, if any, land, provided they have the proper permits to operate in a public street. Food trucks can seek out demand instead of having to expend resources drawing customers to a fixed location.
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