14.5.For the data in Exercise 14.4, use an a of0.1 to make a forecast for JulyF Ft-1 + 0.1(At-1-Ft-1)MonthsJanuary15February 18March 22232726AprilMayJuneDemand Smoothingunit (At) (St)July1515.315.9716.6717.718.53Forecast for July= 18.53Forecast(Ft)1515.315.9716.6717.718.53

Answered: 14.5. For the data in Exercise 14.4,…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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