Article 1: South Africa Ready-To-Drink (RTD)/Iced Tea Industry Landscape Report 2021 In South Africa, the local RTD Tea market is expected to grow at a CAGR of 3.3% over the forecast period 2021-2025. This growth is expected to largely be driven by increased demand for healthier beverages, as well as the launch of new RTD Tea products that cater to this growing demand. In light of the growing movement towards health and wellness, which has been accelerated by the ongoing COVID-19 pandemic, health-focused RTD Tea products are brewing interest in the RTD Tea market. This includes increased demand for low-sugar or sugar-free RTD Tea options, as well as healthier variants, such as rooibos and green tea, as well as kombucha. As these health-focused products increasingly become consumers’ 'cup of tea', these products are set to drive both the global and local RTD Tea markets. 1. Identify any three of the six factors of Supply Chain Orientation (SCO) in scale one, and relate each to the rooibos business.
Article 1: South Africa Ready-To-Drink (RTD)/Iced Tea Industry Landscape Report 2021 In South Africa, the local RTD Tea market is expected to grow at a CAGR of 3.3% over the forecast period 2021-2025. This growth is expected to largely be driven by increased demand for healthier beverages, as well as the launch of new RTD Tea products that cater to this growing demand. In light of the growing movement towards health and wellness, which has been accelerated by the ongoing COVID-19 pandemic, health-focused RTD Tea products are brewing interest in the RTD Tea market. This includes increased demand for low-sugar or sugar-free RTD Tea options, as well as healthier variants, such as rooibos and green tea, as well as kombucha. As these health-focused products increasingly become consumers’ 'cup of tea', these products are set to drive both the global and local RTD Tea markets. 1. Identify any three of the six factors of Supply Chain Orientation (SCO) in scale one, and relate each to the rooibos business.
Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 1.8A
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Article 1: South Africa Ready-To-Drink (RTD)/Iced Tea Industry Landscape Report 2021
In South Africa, the local RTD Tea market is expected to grow at a CAGR of 3.3% over the forecast
period 2021-2025. This growth is expected to largely be driven by increased demand for healthier
beverages, as well as the launch of new RTD Tea products that cater to this growing demand.
In light of the growing movement towards health and wellness, which has been accelerated by the
ongoing COVID-19 pandemic, health-focused RTD Tea products are brewing interest in the RTD
Tea market. This includes increased demand for low-sugar or sugar-free RTD Tea options, as well
as healthier variants, such as rooibos and green tea, as well as kombucha. As these health-focused
products increasingly become consumers’ 'cup of tea', these products are set to drive both the
global and local RTD Tea markets. 1. Identify any three of the six factors of Supply Chain Orientation (SCO) in scale one,
and relate each to the rooibos business.
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A business needs to actively build competence within the supply chain in order to maintain
a sustainable performance. The rooibos business needs a strategy based on “capabilitybased competition”. Apply the following concepts to the rooibos business and assess how
they can be utilised to improve competence:
a. Rapidity;
b. Coherence;
c. Acuity; and
d. Agility.
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