17. Which one of the following is the benefit of applying social media marketing approaches to an organization? a. ability to monitor and facilitate C2C interaction and participation. b. encourages positive engagement with a company and its brands. c. can be used as a traditional broadcast medium. d. All of the above

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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17. Which one of the following is the benefit of applying social media marketing approaches
to an organization?
a. ability to monitor and facilitate C2C interaction and participation.
b. encourages positive engagement with a company and its brands.
d. All of the above
5
18. Rich Site Summary (RSS) is an example of_
a. Desktop browser-based platform
b. Feed based and API data exchange platforms
c. Mobile based apps
d. Mobile operating system and browser
19. Cindy uses a web browser to access a procurement system. Which of the following is a
digital business infrastructure layer for Cindy's action?
a. transport or network layer
b. system software layer
c. services applications layer
d. content and data layer
20. A network used in an organization when the distributors or agents of companies can find
Transcribed Image Text:17. Which one of the following is the benefit of applying social media marketing approaches to an organization? a. ability to monitor and facilitate C2C interaction and participation. b. encourages positive engagement with a company and its brands. d. All of the above 5 18. Rich Site Summary (RSS) is an example of_ a. Desktop browser-based platform b. Feed based and API data exchange platforms c. Mobile based apps d. Mobile operating system and browser 19. Cindy uses a web browser to access a procurement system. Which of the following is a digital business infrastructure layer for Cindy's action? a. transport or network layer b. system software layer c. services applications layer d. content and data layer 20. A network used in an organization when the distributors or agents of companies can find
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