please get to me soon. Which of the following is true about the impact of digital media on personal selling?A. Digital tools empower salespeople to be more effective.B. The internet is eliminating the need for most salespeople.C. Thanks to the internet, customers no longer have to work with salespeople in most industries.D. The internet has had no impact on personal selling.

Introduction:- Personal selling is the technique of interacting personally with customers to sell…

Answered: Which of the following is true about…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following is a disadvantage of working in an in-house public relations department? A. Superficial grasp of a client’s problems B. Lack of full-time commitment for the organization C. Limited scope and understanding of the organization D. The risk of developing “tunnel vision” on the issues
If the end goal is to sell a product, doing so effectively with an article, white paper, or e-book will require which element? A) More subtle framing than with a standard advertising pitch B) Less white space than a journal article C) More of a call to action (CTA) D) More spontaneous user-generated photography E) Less work with a well-known influencer
A key activity that a sales manager might do in a typical month is making sales calls with a salesperson. The main reason for this is to: a. Use joint sales calls as a training and coaching tool b. Look for a reason to fire the salesperson. c. Observe how the salesperson manages expense account d. Establish the sales manager as the account lead
Which of the following statements is not correct : Select one : a . Recycling and waste disposal is required by law b . Cross functional teams are used in purchasing c . Ex- employees of a company cannot represent suppliers d . Cronyism is a routine business practice
The first step in the personal-selling process isa. product display.b. prospecting.c. approaching the prospect.d. organizing the sales pitch.e. making the presentation.
Which of the following statements is not correct? a. In the era of technology and internet, companies often collapse in combinirig communication channels to deliver a clear and consistent message. b. To have a consistent and clear message delivered by company, messages should be prepared by different departments of company. c. Coordination between ditferent groups or dvisions in company leads to a more consistent and clearer message to be delivered to customers. d Diverping messagis from different sourtes of media may cause contused customers
Listening to the needs of a customer is critical in the personal selling process when ________. A) approaching the prospect B) closing the sale C) giving a canned sales pitch D) aligning with customer's needs E) preparing a presentation
A sales executive needs to get immediate feedback from his customer. Which of the following form of communication will be best form to follow? a. Email b. Nonverbal communication c. Telephone d. Business Letter
Which of these is NOT an advantage of creating your community within social media sites instead of a website? A) Less issues with navigation B) Less organizational control of content C) No need to provide the same level of technical support D) Frequent changes to the platform and features offered E) More informal types of engagement
Which of the ff. statements is TRUE? a. Customers’ perceptions of value do not change even with new information or consider a purchase within a different context. b. The term economic value refers to the total satisfaction that the customer receives from the product. c. The more innovative a product’s benefits, the more likely that the customer will not recognize the value of a product or service. d. Understanding economic value sought has a significant implication for the communication strategy.
a. Which of the following statements is true? Professional advice is only needed before starting the business. Professional advice is needed all throughout the life of the business. Professional advice is made only by consultants. Professional advice is only a waste of money. 2. true or false? The office to visit when registering your solely owned business is the Securities and Exchange Commission (SEC).
Which of the following might be an example of public relations practices at their best? Select one: a. Informing energy company employees and customers about assistance during a hurricane b. Influencing the outcome of a presidential election paid for by partisan contributors c. Protecting a company from the public learning of its toxic spill in local waters d. Covering up the arrest of a board officer for tax evasion Which of the following is a benefit of involving public relations as a strategic management function? Select one: a. More inclusive decision-making b. Better organizational policies from the perspective of publics c. Higher levels of satisfaction with served publics d. All of the above

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