1Analyze the Macroenvironment of CityMall in Philippines using the Six (6) major forces of the environment. Identify and discuss cultural, Social, and Personal factors that influence the customers of CityMall. What are the different bases for segmentation in consumer markets? Use this to analyze the segment of the market that CityMall Serves. What level of segmentation does the management of Citymall use?

1Analyze the Macroenvironment of CityMall in Philippines using the Six (6) major forces of the environment. Identify and discuss cultural, Social, and Personal factors that influence the customers of CityMall. What are the different bases for segmentation in consumer markets? Use this to analyze the segment of the market that CityMall Serves. What level of segmentation does the management of Citymall use?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter17: Organizational Planning And Controlling

Section: Chapter Questions

Problem 3CTQ: The case focuses on U.S. markets. How are European markets affected by holiday shopping?

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