why it is of critical importance, digital marketers pay careful attention to their customers' private and security information that are held in their possession through protected systems, devices, and consumers, customers' data used in digital marketing from unauthorized access. In addition, based on the chapter readings, list, and discuss five (5) privacy and security threats that digital marketers need to be aware of and guard against when it comes to the protection of their customers' private and security information.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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 why it is of critical importance, digital marketers pay careful attention to their customers' private and security information that are held in their possession through protected systems, devices, and consumers, customers' data used in digital marketing from unauthorized access. In addition, based on the chapter readings, list, and discuss five (5) privacy and security threats that digital marketers need to be aware of and guard against when it comes to the protection of their customers' private and security information. 

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9780357033791
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