3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Give two (2) examples relevant to your group study and elaborate.
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3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Give two (2) examples relevant to your group study and elaborate.
This is my answer but i'm not sure if its correct, can you add more and relate to it? thank you.
Market segmentation is a helpful strategy in tourism planning as it helps to understand the market scope better, know the demands and preferences of the consumer in regards to tourism, lastly, it helps to understand the opportunities for competitive advantage in the market. Additionally, it could also help form an effective marketing strategy that may result in overall consumer satisfaction. For instance,
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- Your team is about to introduce and lunch a product never seen before in Barbados, an Ultrasonic Pest Repellent, that repels pests (small insects) while causing no harm to your pets, yourself, or any animals in range. The target market is Prisons, Restaurants, and Government Buildings. 1) In your own word using the below format, state the market objectives your team wishes to attain with the lunch of this new product. Ensure your objective are written clearly and S.M.A.R.T. Fill the below accordingly Specific -___________________________________________________________________ Measurable - ________________________________________________________________ Achievable - _________________________________________________________________ Realistic - ___________________________________________________________________ Time-bound- _________________________________________________________________ ii) Identify any concerns that may affect the completion of the objective.This will focus on creating a Marketing presence for this new coffee shop located in Philadelphia, PA. This task will evaluate your ability to analyze marketing strategies and provide creative solutions. Create a SWOT analysis focusing on the coffee shop business in relation to the location at 3528 Wharton Street, Philadelphia, PA 19146. Additionally, please identify 3 marketing resources that you believe will be most successful in promoting the coffee shop and explain why. 2. What are the area's demographics, and what are the factors that contribute to the success of startup coffee shops in the Philadelphia, PA area.Read the instructions in full before you attempt to answer. In section 1 below, a total of eight different market segments for the cold beverage market have been provided (Note: For the purpose of this discussion activity, let’s assume that the cold beverage market includes fizzy drinks (sodas), juice, energy drinks, milk-based drinks, yoghurt-based drinks, water, sports drinks, and so on.). Read section 1 statements, then read the task in section 2. Section 1: Quick Overview of Each Market Segment The ‘Really thirsty’: This group of consumers is seeking a fairly straightforward functional benefit from their consumption of a beverage. The ‘On the go’: The on-the-go market segment is a busy group of consumers who tend to eat and drink while they are traveling. The ‘Need a boost’: This market segment consists of those consumers are feeling rundown or tired during the day. The ‘Variety seekers’: Variety seekers are consumers that have limited brand loyalty and will consume a broader…
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- In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing mix. To practice this concept, select your favorite vacation spot. Select 2 Ps from the 8 Ps marketing mix. For each, identify and briefly describe one marketing strategy idea that would support a marketing campaign for your favorite vacation spot. Brainstorm 1 to 2 ways you can promote customer loyalty and encourage tourists to return.Washington Mutual was a conservative savings and loan bank. In 2008, it became the largest failed bank in U.S. history. By the end of 2007, WaMu had more than 43,000 employees, 2,200 branch offices in 15 states, and $188.3 billion in deposits.1 Its biggest customers were individuals and small businesses. Nearly 60% of its business came from retail banking and 21 percent came from credit cards. Only 14% were from home loans, but this was enough to destroy the rest of its business. By the end of 2008, it was bankrupt.2 Why WaMu Failed Washington Mutual failed for five reasons. First, it did a lot of business in California. The housing market there did worse than in other parts of the country. In 2006, home values across the country started falling. That's after reaching a peak of almost 14% year-over-year growth in 2004. By December 2007, the national average home value was down 6.5% from its 2006 high.3 Housing prices hadn't fallen in decades. Nationally, there was about 10 months'…2 To produce a Strategic Direction to facilitating growth (figure 1b). Please indicate the strategic direction into Information Technology Strategy, Structure and Funding
- good day tutor! im here to cure my doubts i hv 1 question. please kindly help solve. Required: selected company: Pfizer Inc. 1. Prepare a PESTLE analysis for Pfizer Inc. (4 points for each component–political, economic, social, technological, legal, environment). Provide at least 6 relevant examples. It is suggested to take into consideration about the current situation happening nationally and globally. (such as Covid19/economic recession/all the downfall & downturns happened due to Covid19) Thats all. tutor, i hope for a clear, precise & easy-to-understand explantions. (non-plagiarized answers) thanks tutor! much appreciated~We can't downplay the benefits of defining and monitoring our marketing environment. Still, there is only so much we can accurately predict. Even with technological advancements, predictive software tools, and a keen eye on the marketing environment, some changes can't be forecasted or controlled. Techniques that work in one marketing environment may not work in the next. For businesses operating in multiple regions, this may prove a considerable challenge. The speed of change in the macro marketing environment may make it seem unnecessary to monitor and predict the environment. Business and marketing teams must stay nimble, accept changes quickly, and leverage their customer service and satisfaction strengths to maintain business success and a positive marketing environment. MAJASA Investment Ghana Ltd is a global brand and hopes to enter into the Ghanaian market and start its operations in this year…there is therefore the need to understand the marketplace. The financial marketing…for the sport product i selected Indian cricket team for the Marketing Plan. Please address the following items in this section of the assignment: 1.What type if image would you like to create for the sport product or service? 2.What type of advertising do you recommend for your sport product or service? 3.Are there any specific promotions you suggest for the sport product or service? 4.Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers?
