Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Given the demand data, answer the following questions below.

  Year Sales

1 - 123

2 - 118

3 - 109

4 - 112

5 -100

6 -110

7 -124

8 - ?

What will be the forecast demand in Year 8 using Naïve method?
a.) 120
b.) 110
c.) 115
d.) 124

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