Groceries will continue to focus on strong innovations, brand investment and efficiencies to drive profitability, although further share gains in key categories will be challengibg in the highly competitive markets. Millbake is expecting further traction from its cost saving initiatives and ongoing investment in its brands. Sugar expects to remain under significant pressure and urgent interventions are

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter8: Business Markets And Buying Behavior
Section8.2: General Electric Goes Social To Reach Business Buyers
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Groceries will continue to focus on strong innovations, brand investment and efficiencies to drive profitability, although further share gains in key categories will be challengibg in the highly competitive markets. Millbake is expecting further traction from its cost saving initiatives and ongoing investment in its brands. Sugar expects to remain under significant pressure and urgent interventions are required at an industry level in order to ensure the future viability of the local industry. Local market sugar demand is expected to remain constrained and the balance of production not sold locally will continue to be exported at depressed global sugar prices. Whilst these factors are largely out of our control, we are placing significant focus on cost reductio and optomisatio initiatives across the operations and will continue to investigate viable diversification opportunities of our products in order to restore the Sugar business unit to profitability. Chicken will focus on engagement with industry and government in order to establish a level playing field required for local producers to compete with the significant volumes or dumped imports that enter local markets. The recent application to increase the tariff on imports of boneless cuts and bone-in portions from non-European Union countries to the maximum permitted by the world Trade Organisation of 82% has been delayed. Whilst the outcomes of these applications are still unknown we will continue our focus on the business drivers within our control. The Logisgics division is well-positioned to offer customers a multi-temperature routes-to-market supply chain solution. The new business won during the year bodes well for the next year and the focus will be on bedding down these opportunities and improving effiencies. I express my appreciation to every RCL FOODS employee as well as all other stakeholders that continue to support our company. Our ability to weather many storms is a testament to your backing and we remain deeply greatful. Performance measure enables forcasting, improvement, incentives, accountability, and communications benefits. Provide four (4) ways in which performance measures can be used within RCL Foods?
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