2. Conroy Media is a fitness platform, with more than 1 million subscribers on its platform. The company reported an operating loss of $25 million in the most recent year, but that was after expensing $36 million spent on acquiring subscribers during the year. Assume that a subscriber stays on the platform for three years, and that you have the subscriber acquisition costs for the most recent years below: Year Current -1 -2 -3 Subscriber acquisition cost (in millions USD) $36 $27 $21 $14 Estimate the corrected pre-tax operating income for this company, with subscriber acquisitions being treated as the equivalent of capital expenditures.

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Chapter14: Corporation Accounting
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2. Conroy Media is a fitness platform, with more than 1 million subscribers on its platform. The
company reported an operating loss of $25 million in the most recent year, but that was after
expensing $36 million spent on acquiring subscribers during the year. Assume that a
subscriber stays on the platform for three years, and that you have the subscriber
acquisition costs for the most recent years below:
Year
Current
-1
-2
-3
Subscriber acquisition cost (in millions
USD)
$36
$27
$21
$14
Estimate the corrected pre-tax operating income for this company, with subscriber
acquisitions being treated as the equivalent of capital expenditures.
Transcribed Image Text:2. Conroy Media is a fitness platform, with more than 1 million subscribers on its platform. The company reported an operating loss of $25 million in the most recent year, but that was after expensing $36 million spent on acquiring subscribers during the year. Assume that a subscriber stays on the platform for three years, and that you have the subscriber acquisition costs for the most recent years below: Year Current -1 -2 -3 Subscriber acquisition cost (in millions USD) $36 $27 $21 $14 Estimate the corrected pre-tax operating income for this company, with subscriber acquisitions being treated as the equivalent of capital expenditures.
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