2. The Anderson Machine Company's main product is a GPS tracking device that is only one square inch in size but can be tracked on the internet from nearly any location in the world. Their device is relatively new and is still working out some problems, but there are no other GPS trackers in the world that are as small in size as Anderson's device. Investors in Anderson told the company they expected to earn a risk-adjusted return of 12% on their investment, and the device has been profitable with a 7% return on investment. From a VRIS perspective, which of the following is a correct description of Anderson's situation? (F&E)

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter11: Capital Budgeting And Risk
Section: Chapter Questions
Problem 12P
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2. The Anderson Machine Company's main product is a GPS tracking device that is only one square
inch in size but can be tracked on the internet from nearly any location in the world. Their device is
relatively new and is still working out some problems, but there are no other GPS trackers in the
world that are as small in size as Anderson's device. Investors in Anderson told the company they
expected to earn a risk-adjusted return of 12% on their investment, and the device has been
profitable with a 7% return on investment. From a VRIS perspective, which of the following is a
correct description of Anderson's situation? (F&E)
The device is valuable, rare, and difficult to copy, but has a lot of substitutes so the company has a temporary competitive
advantage
The device is valuable but not rare, so the company is experiencing competitive parity
O None of these are correct
The device is valuable and rare and a source of competitive advantage
The device is not considered to be valuable and therefore needs to be improved or sold off
Transcribed Image Text:2. The Anderson Machine Company's main product is a GPS tracking device that is only one square inch in size but can be tracked on the internet from nearly any location in the world. Their device is relatively new and is still working out some problems, but there are no other GPS trackers in the world that are as small in size as Anderson's device. Investors in Anderson told the company they expected to earn a risk-adjusted return of 12% on their investment, and the device has been profitable with a 7% return on investment. From a VRIS perspective, which of the following is a correct description of Anderson's situation? (F&E) The device is valuable, rare, and difficult to copy, but has a lot of substitutes so the company has a temporary competitive advantage The device is valuable but not rare, so the company is experiencing competitive parity O None of these are correct The device is valuable and rare and a source of competitive advantage The device is not considered to be valuable and therefore needs to be improved or sold off
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