2. The effect of transaction costs on decision making This Wendy's commercial confuses the notions of appreciation and consumer surplus. Recall that consumer surplus is the difference between what a consumer is willing to pay for a good and what he or she actually pays for it. According to standard economic theory, consumer surplus must always be at least zero v Economists often simplify economic models by ignoring the role that transaction costs play in decision making. Purchasing a good often involves explicit transaction costs, such as the cost of the gasoline used to get to the store, but there are also implicit transaction costs such as the opportunity cost of the time spent shopping for and acquiring a product. The remaining questions will help you understand the importance of transaction costs. Suppose Simone values consuming her first Double Stack burger at $3.00, and she places no value on any additional burgers. Based on Simone's willingness to pay, her demand curve is plotted on the following graph. For simplicity, assume there is no time cost of waiting in line for her first Double Stack burger. Using the green rectangle (triangle symbols), shade the area representing Simone's consumer surplus from purchasing a burger under these conditions on the following graph. (? Consumer Surplus Demand Price PRICE (Dollars per burger)

Principles of Economics (MindTap Course List)
8th Edition
ISBN:9781305585126
Author:N. Gregory Mankiw
Publisher:N. Gregory Mankiw
Chapter7: Consumers, Producers, And The Efficiency Of Markets
Section: Chapter Questions
Problem 6PA
icon
Related questions
Question

Kindly see screenshots - thank you so much

2. The effect of transaction costs on decision making
This Wendy's commercial confuses the notions of appreciation and consumer surplus. Recall that consumer surplus is the difference between what a
consumer is willing to pay for a good and what he or she actually pays for it. According to standard economic theory, consumer surplus must always
be at least zero
Economists often simplify economic models by ignoring the role that transaction costs play in decision making. Purchasing a good often involves
explicit transaction costs, such as the cost of the gasoline used to get to the store, but there are also implicit transaction costs such as the opportunity
cost of the time spent shopping for and acquiring a product. The remaining questions will help you understand the importance of transaction costs.
Suppose Simone values consuming her first Double Stack burger at $3.00, and she places no value on any additional burgers. Based on Simone's
willingness to pay, her demand curve is plotted on the following graph. For simplicity, assume there is no time cost of waiting in line for her first
Double Stack burger.
Using the green rectangle (triangle symbols), shade the area representing Simone's consumer surplus from purchasing a burger under these
conditions on the following graph.
Consumer Surplus
Demand
Price
1
LO
PRICE (Dollars per burger)
Transcribed Image Text:2. The effect of transaction costs on decision making This Wendy's commercial confuses the notions of appreciation and consumer surplus. Recall that consumer surplus is the difference between what a consumer is willing to pay for a good and what he or she actually pays for it. According to standard economic theory, consumer surplus must always be at least zero Economists often simplify economic models by ignoring the role that transaction costs play in decision making. Purchasing a good often involves explicit transaction costs, such as the cost of the gasoline used to get to the store, but there are also implicit transaction costs such as the opportunity cost of the time spent shopping for and acquiring a product. The remaining questions will help you understand the importance of transaction costs. Suppose Simone values consuming her first Double Stack burger at $3.00, and she places no value on any additional burgers. Based on Simone's willingness to pay, her demand curve is plotted on the following graph. For simplicity, assume there is no time cost of waiting in line for her first Double Stack burger. Using the green rectangle (triangle symbols), shade the area representing Simone's consumer surplus from purchasing a burger under these conditions on the following graph. Consumer Surplus Demand Price 1 LO PRICE (Dollars per burger)
Suppose Simone just sat down to enjoy the Double Stack burger that she purchased for $1.00. Her friend, Rajiv, would also like a Double Stack
burger, but he strongly dislikes standing in line. Rajiv offers to buy Simone's Double Stack rather than wait in line himself and pay $1.00.
The following table shows some hypothetical offers Rajiv might make for Simone's burger.
First, compute the consumer surplus Simone gets from buying the burger for $1.00, refusing Rajiv's offers, and eating the burger. Enter these
amounts in the second column of the following table. Next, compute the consumer surplus she gets from buying the first burger at $1.00, selling it to
Rajiv at each price listed, purchasing another burger for $1.00, and consuming it. Enter these amounts in the third column of the table. Again, assume
that Simone's cost of waiting in line for a burger is zero.
Note: If Simone is willing to sell her burger to Rajiv while at the Wendy's restaurant, she would purchase another burger immediately, since the value
of the burger ($3.00) remains higher than the price of the burger ($1.00).
Simone's Consumer Surplus from ..
..
Purchasing and Consuming Immediately
Purchasing, Selling, Purchasing Again, Then Consuming
Offer Price from Friend
(Dollars)
(Dollars)
$1.50
$2.00
$2.50
Assuming her cost of waiting in line is zero, what's the lowest of the offers listed in the prior table that Simone would accept in exchange for her
burger?
$1.50
$2.00
$2.50
Transcribed Image Text:Suppose Simone just sat down to enjoy the Double Stack burger that she purchased for $1.00. Her friend, Rajiv, would also like a Double Stack burger, but he strongly dislikes standing in line. Rajiv offers to buy Simone's Double Stack rather than wait in line himself and pay $1.00. The following table shows some hypothetical offers Rajiv might make for Simone's burger. First, compute the consumer surplus Simone gets from buying the burger for $1.00, refusing Rajiv's offers, and eating the burger. Enter these amounts in the second column of the following table. Next, compute the consumer surplus she gets from buying the first burger at $1.00, selling it to Rajiv at each price listed, purchasing another burger for $1.00, and consuming it. Enter these amounts in the third column of the table. Again, assume that Simone's cost of waiting in line for a burger is zero. Note: If Simone is willing to sell her burger to Rajiv while at the Wendy's restaurant, she would purchase another burger immediately, since the value of the burger ($3.00) remains higher than the price of the burger ($1.00). Simone's Consumer Surplus from .. .. Purchasing and Consuming Immediately Purchasing, Selling, Purchasing Again, Then Consuming Offer Price from Friend (Dollars) (Dollars) $1.50 $2.00 $2.50 Assuming her cost of waiting in line is zero, what's the lowest of the offers listed in the prior table that Simone would accept in exchange for her burger? $1.50 $2.00 $2.50
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Payroll Taxes
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Principles of Economics (MindTap Course List)
Principles of Economics (MindTap Course List)
Economics
ISBN:
9781305585126
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Principles of Microeconomics (MindTap Course List)
Principles of Microeconomics (MindTap Course List)
Economics
ISBN:
9781305971493
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Principles of Macroeconomics (MindTap Course List)
Principles of Macroeconomics (MindTap Course List)
Economics
ISBN:
9781285165912
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Essentials of Economics (MindTap Course List)
Essentials of Economics (MindTap Course List)
Economics
ISBN:
9781337091992
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Principles of Economics, 7th Edition (MindTap Cou…
Principles of Economics, 7th Edition (MindTap Cou…
Economics
ISBN:
9781285165875
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Principles of Macroeconomics (MindTap Course List)
Principles of Macroeconomics (MindTap Course List)
Economics
ISBN:
9781305971509
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning