= 2. Two firms operate in the coffee market. Let ai, for i 1, 2, be the investment in advertising. Profit functions depend on a and a2as follows: πι(α1,α2) = 4a1 + 3a102 (0₁)² π2(α1,α2) = 2a2 + a1a2(a₂)² a) Find reaction functions. b) Are a₁, a2 strategic complements or strategic substitutes? c) Find the equilibrium investment in advertising.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter10: Prices, Output, And Strategy: Pure And Monopolistic Competition
Section: Chapter Questions
Problem 1E
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2. Two firms operate in the coffee market. Let ai, for i 1, 2, be the investment in
advertising. Profit functions depend on a₁ and a2as follows:
π1(α1, α2)
=
4a1 + 3a1a2 - (α₁)²
T2(α1, α2)
2a2 + a1a2 - (α₂)²
a) Find reaction functions.
b) Are a₁, a2 strategic complements or strategic substitutes?
c) Find the equilibrium investment in advertising.
Transcribed Image Text:= 2. Two firms operate in the coffee market. Let ai, for i 1, 2, be the investment in advertising. Profit functions depend on a₁ and a2as follows: π1(α1, α2) = 4a1 + 3a1a2 - (α₁)² T2(α1, α2) 2a2 + a1a2 - (α₂)² a) Find reaction functions. b) Are a₁, a2 strategic complements or strategic substitutes? c) Find the equilibrium investment in advertising.
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