20 years and had stable growth year on year. However the past 2 years have not been easy as the bakery recorded a loss for the very first time last year and is set to meet a similar fate by end of this financial year as well. Both business owners can only attribute the loss to low sales volumes they have been experiencing, as both walk in and call in customer numbers have drastically decreased since June last year. Tom who is responsible for marketing knows that the market has changed and knows that their current marketing techniques (flyers, pamphlets and local newspaper ads) are not reaching the right audience and need to explore other avenues. They have thus hired you as their Digital Marketing Manager to help take their bakery online and help them increase both online and offline sales within the next 12 months.

20 years and had stable growth year on year. However the past 2 years have not been easy as the bakery recorded a loss for the very first time last year and is set to meet a similar fate by end of this financial year as well. Both business owners can only attribute the loss to low sales volumes they have been experiencing, as both walk in and call in customer numbers have drastically decreased since June last year. Tom who is responsible for marketing knows that the market has changed and knows that their current marketing techniques (flyers, pamphlets and local newspaper ads) are not reaching the right audience and need to explore other avenues. They have thus hired you as their Digital Marketing Manager to help take their bakery online and help them increase both online and offline sales within the next 12 months.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 5.3SD: Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling...

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Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
Jingle Motors has been experiencing increasing competition from its rivals in the recentyears. This has resulted in declining sales and profits for the company in the last two years. Inaround to turnaround the company, Mr. Kumar has been appointed as the new CEO of JingleMotors. Mr. Kumar has the task of implementing multi-dimensional changes so as to increaseits competitive advantage. Mr. Kumar has decided upon two main changes in order toovercome this challenge. First, he plans to restructure the company from a multi-divisionalstructure to one in which cross-functional teams will be responsible for developing new carmodels. Second, he wants to decentralize decision making authority to teams and make themresponsible for achieving higher quality and lower costs.a. Discuss the nature of obstacles that Mr. Kumar is likely to encounter in implementingthe changes. Which of these is most important to overcome?b. How can Mr. Kumar overcome these obstacles?
Use the following for the next 2 questions: A company forecasts that it will ship 120,000 boxes of product in June. The product has a monthly turnover of 3. The company plans to use its facility to ship 80,000 boxes and the balance of the 40,000 boxes will ship from a rented facility. Space may be rented for a charge of $7 per box per month with an in-and-out handling charge of $0.45 per box shipped. 1. What is the rented (fixed) storage cost for June? - $280,000 - $180,000 - $42,500 - $250,000 - $93,333 - $153,333 - $173,333 2. What is the rented variable cost for June? - $33,333 - $43,333 - $6,000 - $38,000 - $18,000 - $28,000 - $23,333
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Li & Fung is a global trading company with clients beingmajor retailers such as Wal-Mart, Target and DisneyWorld serving a network of 12,000 suppliers. Li & Fungis engaged in collaborative planning, relying on collaborative technology to forecast forthcoming trends. Beingan intermediary between customers and suppliers, collaborative planning is critical for the company. Li & Fungused to deal with its clients mostly by phone and fax, withe-mail counting as high technology. But thanks to a newweb-services platform, its processes have speeded up. Oneof the most important technologies has turned out to bevideoconferencing. It allows buyers and manufacturers toexamine the colour of a material or the stitching on a garment. The information system also allows Li & Fung tomake changes fast as well as to look across its operationsto identify trends.a) Explain the organizational objectives that CPFR is tryingto achieve. Stress its advantages and disadvantages.b) A complementary…
The Cheyenne Hotel in Big Sky, Montana, has accumulated records of the total electrical costs of the hotel and the number of occupancy-days over the last year. An occupancy-day represents a room rented for one day. The hotel’s business is highly seasonal, with peaks occurring during the ski season and in the summer. Month Occupancy-Days Electrical Costs January 2,630 $ 10,783 February 3,130 $ 12,833 March 3,640 $ 13,583 April 1,090 $ 4,469 May 1,770 $ 7,257 June 1,730 $ 7,093 July 4,440 $ 14,854 August 3,860 $ 13,815 September 2,170 $ 8,897 October 1,210 $ 4,961 November 1,790 $ 7,339 December 2,930 $ 12,013 Required: 1. Using the high-low method, estimate the fixed cost of electricity per month and the variable cost of electricity per occupancy-day. (Do not round your intermediate calculations. Round your Variable cost answer to 2 decimal places and Fixed cost element answer to nearest whole dollar amount.) What other factors in addition to…
Please provide me the brief analysis of this - Sheri has been employed as a limo driver in the past but is currently working as a Lyft and DoorDash driver. In discussion with Keon, she grew excited and mentioned she would love to work with him. Since one of the current drivers is retiring, Keon believes he can hire her on a part-time basis for $20,000 a year. Based on current numbers (with no driver on salary), this would be a 8% reduction in operating cost for one limo. However, Keon wants more advice on hiring Sheri on salary versus paying her hourly. Sheri is also quite talented with marketing and using social media. Keon believes she can have the same impact as spending $1,000 a month for advertising. Keon is wondering if he should offer her a business partnership deal. He would give her 40% of the business if she invested $30,000 and worked full-time as a driver/marketer. Keon wants a detailed analysis on this business partnership idea, including general pros and cons of running a…
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