3. The components of marginal revenue Yakov's Fire Engines is the sole seller of fire engines in the fictional country of Pyrotania. Initially, Yakov produced five fire engines, but he has decided to increase production to six fire engines. The following graph shows the demand curve Yakov faces. As you can see, to sell the additional engine, Yakov must lower his price from $160,000 to $120,000 per fire engine. Note that although Yakov gains revenue from the additional engine he sells, he also loses revenue from the initial five engines because he sells them all at the lower price. Use the purple rectangle (diamond symbols) to shade the area representing the revenue lost from the initial five engines by selling at $120,000 rather than $160,000. Then use the green rectangle (triangle symbols) to shade the area representing the revenue gained from selling an additional engine at $120,000. PRICE (Thousands of dollars per fire engine) 200 180 160 140 120 100 80 60 40 20 0 0 1 2 3 Demand 4 5 QUANTITY (Fire engines) 6 8 9 10 Revenue Lost Revenue Gained

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Chapter13: Firms In Competitive Markets
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3. The components of marginal revenue
Yakov's Fire Engines is the sole seller of fire engines in the fictional country of Pyrotania. Initially, Yakov produced five fire engines, but he has decided
to increase production to six fire engines. The following graph shows the demand curve Yakov faces. As you can see, to sell the additional engine,
Yakov must lower his price from $160,000 to $120,000 per fire engine. Note that although Yakov gains revenue from the additional engine he sells, he
also loses revenue from the initial five engines because he sells them all at the lower price.
Use the purple rectangle (diamond symbols) to shade the area representing the revenue lost from the initial five engines by selling at $120,000 rather
than $160,000. Then use the green rectangle (triangle symbols) to shade the area representing the revenue gained from selling an additional engine
at $120,000.
PRICE (Thousands of dollars per fire engine)
200
180
160
140
120
100
80
60
40
20
0
0
1
2
3
Demand
4
5
QUANTITY (Fire engines)
6
8
9
10
Revenue Lost
Revenue Gained
Transcribed Image Text:3. The components of marginal revenue Yakov's Fire Engines is the sole seller of fire engines in the fictional country of Pyrotania. Initially, Yakov produced five fire engines, but he has decided to increase production to six fire engines. The following graph shows the demand curve Yakov faces. As you can see, to sell the additional engine, Yakov must lower his price from $160,000 to $120,000 per fire engine. Note that although Yakov gains revenue from the additional engine he sells, he also loses revenue from the initial five engines because he sells them all at the lower price. Use the purple rectangle (diamond symbols) to shade the area representing the revenue lost from the initial five engines by selling at $120,000 rather than $160,000. Then use the green rectangle (triangle symbols) to shade the area representing the revenue gained from selling an additional engine at $120,000. PRICE (Thousands of dollars per fire engine) 200 180 160 140 120 100 80 60 40 20 0 0 1 2 3 Demand 4 5 QUANTITY (Fire engines) 6 8 9 10 Revenue Lost Revenue Gained
Yakov
True
increase production from 5 to 6 fire engines, because the
True or False: If Yakov's Fire Engines were a competitive firm instead and $160,000 were the market price for an engine, decreasing its price from
$160,000 to $120,000 would result in the same change in production quantity and, thus, total revenue.
False
dominates in this scenario.
Transcribed Image Text:Yakov True increase production from 5 to 6 fire engines, because the True or False: If Yakov's Fire Engines were a competitive firm instead and $160,000 were the market price for an engine, decreasing its price from $160,000 to $120,000 would result in the same change in production quantity and, thus, total revenue. False dominates in this scenario.
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