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- 8. __________________ occurs when a firm obtains detailed information about a customer’s behavior, preferences, needs, and buying patterns and uses that information to set prices, negotiate terms, tailor promotions, add product features, and otherwise customize its entire relationship with that customer. 9. The practice of _________ divides the pool of potential customers into subgroups, which are usually defined in terms of demographic characteristics. 10. An advancement in online bill payment that uses e-mail for the biller to post an image of your statement on the Internet so you can direct your bank to pay it is called ______________. Although e-commerce and m-commerce offer many advantages, users must be aware of and protect themselves from many threats associated with use of this technology. 11. Which of the following is a frequent advantage of converting to an e-commerce supply chain? a. a decrease in transportation costs b. an increase in available product inventory c.…Kay and Micheal Passe publish what's Happening?--a biweekly newspaper to publicize local events. whats happening? has a few subscribers; it typically is sold at checkout stands. Much of the revenue comes from advertisers of garage sales and supermarket specials. In an effort to reduce costs associated with printing too many papers or delivering them to the wrong location, Micheal implemented a computerized system to collect sales data. Sales-counter scanners accurately record sales data for each location. Since the system was implemented, total sales volume has steadily declined. selling advertising space and maintainting shelf space at supermarkets are getting deifficult. Reduced revenue makes controlling costs all the more important. For each issue. Micheal caefully makes a forecast based on sales data collected at each location. Then he orders papers to be printed and distributed in quantities matching the forecast. Micheal's forecast refect a downward trend, which is present in the…Which of the following set of measures are appropriate in monitoring 'customer retention'? Select one: a.Customer satisfaction rating, number of repeat purchases, customer acquisition costs b.Customer satisfaction rating, sales growth from customers using loyalty cards, customer profitability per quarter c.Proportion of sales from existing customers, market share, profit attributable to customers in the 21-30 age group d.Proportion of sales from existing customers, number of repeat purchases, sales growth from customers using loyalty cards Clear my choice
- 1-Government, law, and order services category is one of the e-government service preferences, which contains all of the examples except: Select one: a. Child care information b. coast guard information c. consumer protection d. crime and government reports1. A market researcher company requested all teachers of a school to fill up a questionnaire in relation to their product market study. The following are some of the information supplied by the teachers: • highest educational attainment• predominant hair color• civil status • brand of laundry soap being used• total household expenditures last month in pesos• number of children in the household • number of hours standing in queue while waiting to be served by a bank teller• amount spent on rice last week by the household• distance travelled by the teacher in going to school• time (in hours) consumed on Facebook on a day. Question: If we are to consider the collection of information gathered through the completed questionnaire, what is the universe for this data set? 2. Refer to problem number 1. Which of the variables are qualitative? 3. Refer to problem number 1. Which of the variables are quantitative? Classify further as discrete or continuous.which of the following would be calculated variable from other data: 1. Product Sales Price 2. Product availability 3. Coupon Availability 4. Average Customer rating
- 1a) A YouTube advertisement has received a CPM of $20. The amount of people that have seen this ad is 150,000. What is the total cost of this advertisement? 1b) The total cost of running an Amazon AD is $4,000,000., if we estimate CPM of $20. How many viewers are expected to watch the AD? 1c) An influencer who focuses her content on skincare products reaches 500,000 people through her TikTok account on a video. An emerging brand asks her to do a review of their products where for 40 seconds of video the influencer is paid $8,600. Determine the CPM.Gap's '90s Archive Re-Issue collection is an example of . A. a nostalgia index B. spontaneous recovery C. conditioned response D. a retro brand E. the spacing effect.4. Explain each key ingredients. (i) The value of the good or service should be determined. (ii) There should be willingness to buy the product. (iii) The demander should have the purchasing power to buy that good or service.
- q25- Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?” Select one: a. Prescriptive analytics b. Predictive analytics c. Descriptive analytics d. Diagnostic analyticsAll are methods of measurement Except? Question 16Answer a. Longitudinal measurement b. Statistical analysis c. Ratio d. Comparison UnitBashaer is a millionaire but always buy a TOYOTA ACCORD even though he can afford Mercedes Benz sports car. Nayef on the other hand cannot afford to buy BMW, but he made a bank loan to purchase the BMW Coupé for half a million dollars. Explain why they choose those cars by describing through the Customer’s Lifetime Value (CLV) Assessments. Explain the importance of the Customer Profile Components of Nayef and Bashaer.