Gap's '90s Archive Re-Issue collection is an example of . A. a nostalgia index B. spontaneous recovery C. conditioned response D. a retro brand E. the spacing effect.
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Gap's '90s Archive Re-Issue collection is an example of .
A.
a nostalgia index
B.
spontaneous recovery
C.
conditioned response
D.
a retro brand
E.
the spacing effect.
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- 1. Which of the following statements is a disadvantage of consumer blogs from the marketers’ perspective? Multiple Choice They do not allow marketers to respond to customer complaints. They allow bloggers to post whatever they like about a company or its products, whether their opinions are positive or negative, true or false. They do not have the potential to build a company’s reputation. They can be edited by any other Internet user. 2. Hannah works in the corporate office of a mobile phone company. She develops communication exchanges with customers via mobile and social networks. This demonstrates which type of marketing? Multiple Choice omni-channel retailing viral marketing digital marketing predatory marketing13- Which one of the following statements is correct about personal selling? a. All of the statements given b. Company reaches the sales target c. Customer gets the value of the product d. Customer gets personal attentionWhat are the differences between primary and secondary sources? Which should a researcher seek first? Give an example of each. (L.O. 3) What is the difference between plagiarizing and paraphrasing? What techniques can a writer employ to paraphrase effectively? How can the bad feelings associated with disappointing news be reduced? (L.O. 1) What are your goals in communicating negative news, and how can you achieve them? (L.O. 1)
- Which of the following would suggest cognitive limits played a role in the failure of Blockbuster (Select ALL that apply) a. Blockbuster's response to Netflix was to counter with a "bricks and clicks" approach. So seeing their core asset, the network of stores as a key element of Blockbuster Total Access. b. Sales per square foot in the stores would have been a key metric within Blockbuster (driving in-store cross-selling). c. At the beginning Netflix was ignored as a low performing new entrant d. Profitability of the stores had to be prioritised to meet shareholder demands, even to the extent of reintroducing late fees e. After removing Antioco as CEO, the board appointed Keyes, a retail turnaround specialist who focused on improving store performance.Which of the following is a key aspect of a communication action plan? I. careful consideration of change targets, II. deliberate change messages, III. pre-specification of change messages, IV. timing and frequency of the message(s) Question 11Answer a. I b. all of the above c. I, II and III d. II and IVI am doing a business proposal regarding a museum inspired steakhouse. 1.Please think of a catchy, witty, and humorous twists (i prefer combined with a filipino language) - it's okay if not but make it humorous please 2. Suggest anything that will make the business catchy for customers (be specific). 3. Suggest promos, discounts, sales or just anything. I will give up vote immediately for quality answer. Thanks
- Which of the ff. statements is TRUE? a. Customers’ perceptions of value do not change even with new information or consider a purchase within a different context. b. The term economic value refers to the total satisfaction that the customer receives from the product. c. The more innovative a product’s benefits, the more likely that the customer will not recognize the value of a product or service. d. Understanding economic value sought has a significant implication for the communication strategy.26. Which of the following is a drawback associated with qualitative research? a) focuses on data rather than why things happen b) risks sample not being representative c) does not focus on understanding needs / wants / expectations d) ineffective for testing elements of a marketing mix10- Which of the following is FALSE regarding policies? a. They are general statements b. They are general understandings direct people to take decisions c. They are guidelines d. They are results in terms of numbers
- As an account executive for an advertising agency. you have been assignedto a new client, a company th.at has developed a new energy drink. As youbegin development of the creative strategy, you are considering drfferenttypes of ad execution formats and tonality:a. Comparative advertisingb. A fear appealc. A celebrity endorsementd. A slice-of-life ade . Sex appealf. HumorOutline che strengths and weaknesses of each of these appeals for adverci.sing the new energy drinkWhich of the following is not a disadvantage of the focus strategy? A) The focuser (niche) often operates at a small scale making it difficult to significantly lower costs. B) The threat of the broad differentiator taking notice of the focuser's market niche. C) The organization must remain unique (focused) in customers' eyes. D) The niche customers might change their preferences.(b) You are assigned as an advertising consultant for ABC Insurance. Suggest with appropriate examples FIVE (5) execution style which will capture audience’s attentionand interest.
