Data TypesSort FiterData ToolsForecastOutlineGM.R.T.6. The marketing manager of Hops Brewery must determine how manytelevision spots and magazine ads to purchase within an advertising budgetof $100,000. Each TV spot is expected to increase sales by 35,000 cases(each case contains 24 cans), whereas each magazine ad will cause anincrease of 100,000 cases in sales. Hop's gross profit on sales is $2.00 percan. Each television spot costs $2,000. Each magazine ad requires anexpenditure of $5,000. To have a balanced marketing program, theadvertising budget must involve no more than $70,000 in magazine ads andno more than $50,000 in television spots.Determine how many TV spots and how many magazine ads should bepurchased in order to maximize the net increase in beer profits.

Given data is Advertising budget = $100,000 Gross profit on sales = $2 per can Sales by TV = 35000…

Answered: 6. The marketing manager of Hops…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter7: Nonlinear Optimization Models

Section: Chapter Questions

Problem 56P

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