8. Substitutes, complements, or unrelated?You work for a marketing firm that has just landed a contract with Run-of-the-Mills to help them promote three of their products: splishy splashies,flopsicles, and cannies. All of these products have been on the market for some time, but, to entice better sales, Run-of-the-Mills wants to try a newadvertisement that will market two of the products that consumers will likely consume together. As a former economics student, you know thatcomplements are typically consumed together while substitutes can take the place of other goods.Run-of-the-Mills provides your marketing firm with the following data: When the price of splishy splashies decreases by 4%, the quantity of flopsiclessold decreases by 4% and the quantity of cannies sold increases by 3%. Your job is to use the cross-price elasticity between splishy splashies and theother goods to determine which goods your marketing firm should advertise together.Complete the first column of the following table by computing the cross-price elasticity between splishy splashies and flopsicles, and then betweensplishy splashies and cannies. In the second column, determine if splishy splashies are a complement to or a substitute for each of the goods listed.Finally, complete the final column by indicating which good you should recommend marketing with splishy splashies.Relative to Splishy SplashiesCross-Price Elasticity of Demand Complement or SubstituteRecommend Marketing with Splishy SplashiesFlopsiclesCannies

Given: % change in price of splishy splashies=-4% %Change in Quantity of Flopsicles=-4% % Change…

8. Substitutes, complements, or unrelated? You work for a marketing firm that has just landed a contract with Run-of-the-Mills to help them promote three of their products: splishy splashies, flopsicles, and cannies. All of these products have been on the market for some time, but, to entice better sales, Run-of-the-Mills wants to try a new advertisement that will market two of the products that consumers willikely consume together. As a former economics student, you know that complements are typically consumed together while substitutes can take the place of other goods. Run-of-the-Mills provides your marketing firm with the following data: when the price of splishy splashies decreases by 4%, the quantity of flopsides sold decreases by 4% and the quantity of cannies sold increases by 3%. Vour job is to use the cross-price elasticity between splishy splashies and the other goods to determine which goods your marketing firm should advertise together. Complete the first column of the following table by computing the cross-price elasticity between splishy splashies and flopsicles, and then between splishy splashies and cannies. In the second column, determine if splishy splashies are a complement to or a substitute for each of the goods listed. Finally, complete the final column by indicating which good you should recommend marketing with splishy splashies. Relative to Splishy Splashies Cross-Price Elasticity of Demand Complement or Substitute Recommend Marketing with Splishy Splashies Flopsicles Cannies

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter6: Simple Pricing

Section: Chapter Questions

Problem 7MC