If a company was in a failing state (like the case information included - Apple) which process theory of motivation (Expectancy or Equity) you will employ, to motivate the staff and provide detailed explanation to substantiate your choice. Steve Jobs: Triumph at AppleSteve Jobs was the only man in the whole world who could have saved Apple in 1997, and Apple needed to be saved. Thecompany was successively mismanaged and was failing. Without going into the gory details, Apple's products haddeteriorated, its marketing was dreadful, and its finances would have collapsed had it not been for CFO Fred Anderson'swork. Apple went shopping for a new operating system in a desperate attempt to remain relevant in the world of Windows95. In a remarkable turn of events, Apple's then CEO, Amelio, engineered the purchase of NeXT in December 1996 for thestartlingly high price of $429 million in cash and stock. It was obvious to any sentient being that Amelio was not the man tosave it. Michael Dell said it should be liquidated. Did Steve really want to put himself through what was needed to fix thiscompany?There are two reasons that only Steve Jobs could have saved Apple in 1997. First, Jobs persuaded Bill Gates to continuesupporting Apple by announcing a five-year commitment to writing software, specifically Office for the Mac. Jobs alsoconvinced Gates to invest $150 million in nonvoting shares of Apple. Amelio had attempted to negotiate a similararrangement with Gates and had failed. Second, Steve was able to endow the work of others with meaning as no one elseat Apple could. Fred Anderson, who was hired as chief financial officer in 1996 and did yeoman work keeping Apple afloatfinancially despite its declining sales, said Steve "understood the soul of Apple. We needed a spiritual leader that couldbring Apple back as a great product and marketing company. So we had to have Steve." They got Steve. Amelio wassummarily ousted on September 16, 1997. He wrote, "I had, along with many others... been trapped by the charisma andboldness of this unusual man."Steve became "interim" CEO, a title he held for three years.. The "interim" was dropped in 2000. In the years from 1997 tohis death in 2011, Steve became an icon of the business world-the man who defined charisma in the context of enterprise.Four reasons stand out: the creation of Apple Retail, the iPod, the iPhone, and the iPad. In order to transform Apple into thevehicle to fulfill his ambition, Jobs had to whip the company into shape. His goal was not only to make a dent in theuniverse but also perhaps, in the far-off and unimaginable future, to put himself on par with Bill Gates.

MOTIVATION : The process of stimulating someone or oneself to get a desired course of action or to…

a company was in a failing state (like the case information included - Apple) which process theory of motivation (Expectancy or Equity) you will employ, to motivate the staff and provide detailed explanation to substantiate your choice.

a company was in a failing state (like the case information included - Apple) which process theory of motivation (Expectancy or Equity) you will employ, to motivate the staff and provide detailed explanation to substantiate your choice.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter5: Managing Ethics And Social Responsibility

Section: Chapter Questions

Problem 8DQ

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