A computer shop offers tablets to students, at a 50% discount, if students show their student card when they buy. Even with this discount, the owner still makes a profit from every unit sold to a student. The shop owner is very happy with the increased sales to students. However, after a few days the owner notices that sales to non-students have decreased. What has happened?

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter18: Auctions
Section: Chapter Questions
Problem 18.6IP
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  1. A computer shop offers tablets to students, at a 50% discount, if students show their student card when they buy. Even with this discount, the owner still makes a profit from every unit sold to a student. The shop owner is very happy with the increased sales to students. However, after a few days the owner notices that sales to non-students have decreased. What has happened?

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