A Conceptual Model of Service Quality and Its Implications for Future Research," provides insights for improving service quality. Do these recommendations apply today? Consider changes in the servicescape brought about by the Internet and automation in your answer.

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Introduction to service marketing

Organizations that provide products or products to their consumers use service marketing to enhance brand recognition and revenue. In contrast to product marketing, service marketing promotes intangible transactions that add value to clients. Advertisers utilize efficient service marketing methods to gain client trust and demonstrate how their product may benefit them. Service marketing is interaction and value-based marketing.