How is the triple bottom line theory relevant to global marketing or marketing in your country or work place?  How is triple bottom line theory relevant to your future career?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 1DYMP
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Using a graphic organizer of your choice, create a visual graphic that expresses your response to the following two questions: 

    • How is the triple bottom line theory relevant to global marketing or marketing in your country or work place? 
    • How is triple bottom line theory relevant to your future career?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing