A consumer of two goods has utility u(x₁, x2) = 12. She can purchase each good i = 1,2 at a price of p; dollars per unit. Alternatively, she can buy a discount card for fixed fee of c dollars that allows her to purchase good 1 at a price of p₁/2 dollars per unit. (The discount card has no effect on the price of good 2.) The discount card is of no value to the consumer except insofar as it reduces the price she pays for good 1. Find this consumer's Marshallian demand for each c> 0. Solution: If w

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A consumer of two goods has utility u(#₁, #₂) = ₁22. She can purchase each good i = 1,2
at a price of p; dollars per unit. Alternatively, she can buy a discount card for fixed fee of c
dollars that allows her to purchase good 1 at a price of p₁/2 dollars per unit. (The discount
card has no effect on the price of good 2.) The discount card is of no value to the consumer
except insofar as it reduces the price she pays for good 1.
(0)
Find this consumer's Marshallian demand for each c > 0.
Solution: If w<c, then she cannot purchase the card. If w≥c, if she does not purchase
the card, she obtains utility v(p, w) = w²/4p1p2, whereas if she purchases the card, she
obtains utility v((p₁/2, p2), wc) = (w - c)2/2p1p2, where v(p, w) is the usual indirect
utility function associated with u(x) = 12. Hence she prefers to purchase the card
whenever (w - c)²/2p1p2 ≥ w²/4p1p2, or equivalently, w > √2c/(√2-1). Therefore,
using the expression from class for the Marshallian demand with Cobb-Douglas utility,
we have
x(p, w) =
2(w-c) W-C
pi "P2
W
Using the identity v(p, e(p, u)) =
4 this consumer's expenditure function for each c > 0.
Solution: From part (a), this consumer's indirect utility function is
w²
v(p, w) = max.
w>√že
√2-1
otherwise.
=u, this corresponds to
e(p, u) = min {2√/p1p2u, √2p₁p2u+c}.
Transcribed Image Text:A consumer of two goods has utility u(#₁, #₂) = ₁22. She can purchase each good i = 1,2 at a price of p; dollars per unit. Alternatively, she can buy a discount card for fixed fee of c dollars that allows her to purchase good 1 at a price of p₁/2 dollars per unit. (The discount card has no effect on the price of good 2.) The discount card is of no value to the consumer except insofar as it reduces the price she pays for good 1. (0) Find this consumer's Marshallian demand for each c > 0. Solution: If w<c, then she cannot purchase the card. If w≥c, if she does not purchase the card, she obtains utility v(p, w) = w²/4p1p2, whereas if she purchases the card, she obtains utility v((p₁/2, p2), wc) = (w - c)2/2p1p2, where v(p, w) is the usual indirect utility function associated with u(x) = 12. Hence she prefers to purchase the card whenever (w - c)²/2p1p2 ≥ w²/4p1p2, or equivalently, w > √2c/(√2-1). Therefore, using the expression from class for the Marshallian demand with Cobb-Douglas utility, we have x(p, w) = 2(w-c) W-C pi "P2 W Using the identity v(p, e(p, u)) = 4 this consumer's expenditure function for each c > 0. Solution: From part (a), this consumer's indirect utility function is w² v(p, w) = max. w>√že √2-1 otherwise. =u, this corresponds to e(p, u) = min {2√/p1p2u, √2p₁p2u+c}.
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