‘A dark social channel’ refers to a private channel or achannel difficult to match with other digital channels. Anexample of a dark channel is e-mail. However, Googleroutinely mines its roughly half a billion Gmail users’e-mails. Research how Google scans e-mail data and thefallout from those actions.

‘A dark social channel’ refers to a private channel or achannel difficult to match with other digital channels. Anexample of a dark channel is e-mail. However, Googleroutinely mines its roughly half a billion Gmail users’e-mails. Research how Google scans e-mail data and thefallout from those actions.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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