Online, Mobile, and Social Media Marketing Online Snooping Every second of every day, personal information is being indexed and processed. Every device we use has a unique address which is being broadcast as long as you have wireless networking switched on. Many of us do not even realize that programs exist to find every picture you may have ever posted online. They can also pinpoint exactly where you were when you uploaded them. If you haven’t set the right privacy settings, it will become fairly easy to work out exactly where you live, your habits, and when you are at home and when you are out. Some services are specifically designed to scare people about the information they are unintentionally leaking to the world, such as pleaserobme.com. This shows you whether you are sharing your location and prompts you to change your privacy settings. Make a detailed list of all the websites, online forums, social networks, and other web pages people frequently visit (2 each). What data have you left that could be of value to marketers? Monetizing relevant data is the key to revealing its true value. Should marketers have access to the personal information of billions of people who use the internet? Discuss how you would use data trails left by individuals on the internet if you ran a business.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Online, Mobile, and Social Media Marketing Online Snooping

Every second of every day, personal information is being indexed and processed. Every device we use has a unique address which is being broadcast as long as you have wireless networking switched on. Many of us do not even realize that programs exist to find every picture you may have ever posted online. They can also pinpoint exactly where you were when you uploaded them. If you haven’t set the right privacy settings, it will become fairly easy to work out exactly where you live, your habits, and when you are at home and when you are out. Some services are specifically designed to scare people about the information they are unintentionally leaking to the world, such as pleaserobme.com. This shows you whether you are sharing your location and prompts you to change your privacy settings.

Make a detailed list of all the websites, online forums, social networks, and other web pages people frequently visit (2 each). What data have you left that could be of value to marketers?
Monetizing relevant data is the key to revealing its true value. Should marketers have access to the personal information of billions of people who use the internet? Discuss how you would use data trails left by individuals on the internet if you ran a business.

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