A good marketing manager knows that Multiple Choice a fashion is the currently accepted or popular style. the faster fashions change, the harder marketing strategy planning is. fashion-related products have short life cycles. a fad is even more short-lived than a fashion.
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A good marketing manager knows that
-
a fashion is the currently accepted or popular style.
-
the faster fashions change, the harder marketing strategy planning is.
-
fashion-related products have short life cycles.
-
a fad is even more short-lived than a fashion.
-
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- This sources of new ideas not only have suggestions for completely new products, but they can also help in marketing the entrepreneur's newly developed products. Select one: a. Government b. Existing Products and Services c. Consumers d. Distribution channels If the main product is Iphone 13 Pro Max, then its complementary technology is: Select one: a. Phone case b. Airpods c. All mentioned d. Tempered glass screen protectorSoraya wants to make separate offers to her clients based on their preferences. Which marketing orientation should she apply? a. The customer concept b. Minimum distribution orientation c. Maximum cost orientation d. Product orientationWhen we practice _____, we arrange for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. Select one: a. product distribution b. target segmenting c. repositioning d. market positioning e. positioning
- Identify one brand of clothing that are quite popular among teenagers. Do not think of the social class or status yet. Just think of a popular brand regardless whether you think they are on high end or low end. After identifying a brand clothing indicate who are their primary market and secondary target markets.•Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently 1 - Design a marketing strategy for the new product line? 2 - Critique your marketing strategy in terms of its strengths and weaknesses? 3- What are your suggestions for implementation of the marketing strategy?Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected product
- https://www.viddler.com/embed/bc9e993 1. What are the points of difference, or unique attributes, for GoPro products? 2. What/who are Go-Pro’s primary target markets? How does content marketing influence these markets?1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?
- Attributes Importance Alternative brands Weight (e) A B CScreen size 0.2 4 6 2Price 0.5 6 3 7Operating system 0.1 5 5 4Apps available 0.2 4 6 7 1. Calculate the scores for brands B and C. Which brand would this consumer likely choose? 2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)2. Assume you are a marketing manager for an automobile company. Youhave been charged with repositioning an SUV model that was onceidentified as a “fuel guzzler”. The model has been redesigned with asuperefficient, nonpolluting hybrid engine. Which of the different types ofmarkets/publics would have the greatest impact on yo0ur establishing thenew “fuel efficient” positioning? Why did you say so? Make a simple plan.