Designing strategies that can create profitable relationships with targeted customers is what marketing management seeks to do as one of the functional areas of an organization. What philosophy, however, should direct these marketing strategies is typically regarded as essential to the everyday chores of marketing managers. With this regard, there are five alternative philosophies under which organizations design and carry out their marketing strategies. List all five alternative marketing management philosophies that can be utilized by marketing managers to direct the marketing operations with reference to the context, and then examine each one, highlighting its application with the help of real Ethiopian based marketing experience.

Designing strategies that can create profitable relationships with targeted customers is what marketing management seeks to do as one of the functional areas of an organization. What philosophy, however, should direct these marketing strategies is typically regarded as essential to the everyday chores of marketing managers. With this regard, there are five alternative philosophies under which organizations design and carry out their marketing strategies. List all five alternative marketing management philosophies that can be utilized by marketing managers to direct the marketing operations with reference to the context, and then examine each one, highlighting its application with the help of real Ethiopian based marketing experience.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

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