https://www.viddler.com/embed/bc9e993 1.  What are the points of difference, or unique attributes, for GoPro products? 2. What/who are Go-Pro’s primary target markets? How does content marketing influence these markets?

Principles Of Marketing
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ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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https://www.viddler.com/embed/bc9e993

1.  What are the points of difference, or unique attributes, for GoPro products?

2. What/who are Go-Pro’s primary target markets? How does content marketing influence these markets?

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