A hardware store will run an advertising campaign using radio and newspaper. Every dollar spent on radio advertising will reach 90 people in the "Under $35,000" market, and 40 people in the "Over $35,000" market. Every dollar spent on newspaper advertising will reach 100 people in the "Under $35,000" market, and 30 people in the "Over $35,000" market. If the store wants to reach at least 346,000 people in the "Under $35,000" market and 360,000 people in the "Over $35,000" market, how much should it spend on each type of advertising to minimize the cost? use graphical method but when graphing do steps of $ 1000 (or use software, online solver or LPsolve, if you prefer) Minimum amount spent on advertising (in dollars): Dollars spent on radio advertising: Dollars spent on newspaper advertising:
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