A leading automobile manufacturer is planning to launch an electric car in Pakistan. The company plans to offer three variants in electric cars. i.e. E- Standard Car, that uses an electric charging and based on heavy batteries useable for 120 kilometers in one charge. E- Solar Car includes various solar panels for the charging purposes. This variant will include the solar batteries which will be charged with sunlight. However the third variant named E-Premium Car will have both solar panels for charging and a range extender installed as a backup of energy. This will give customers a safe way to use electric cars in Pakistan as it has a backup extender and can be used on petrol as well. The company have hired you as the marketing manager and requires a report answering the following questions with proper marketing/business sense. a) Identify the need/want or problem that will be addressed in this market offering. b) Which segment should be targeted by the firm for each of its E-car variants? e) Suggest the pricing strategy for each of the E-car variant separately. d) Which promotion tool will be suitable for each variant? e) How would you evaluate each of the variant as a customer? Which problems may the firm face in customer acceptance?

A leading automobile manufacturer is planning to launch an electric car in Pakistan. The company plans to offer three variants in electric cars. i.e. E- Standard Car, that uses an electric charging and based on heavy batteries useable for 120 kilometers in one charge. E- Solar Car includes various solar panels for the charging purposes. This variant will include the solar batteries which will be charged with sunlight. However the third variant named E-Premium Car will have both solar panels for charging and a range extender installed as a backup of energy. This will give customers a safe way to use electric cars in Pakistan as it has a backup extender and can be used on petrol as well. The company have hired you as the marketing manager and requires a report answering the following questions with proper marketing/business sense. a) Identify the need/want or problem that will be addressed in this market offering. b) Which segment should be targeted by the firm for each of its E-car variants? e) Suggest the pricing strategy for each of the E-car variant separately. d) Which promotion tool will be suitable for each variant? e) How would you evaluate each of the variant as a customer? Which problems may the firm face in customer acceptance?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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