what should the sampling design be to assess the tastes of this group in Punjab?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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A magazine article suggested that “Consumers aged 35 to 44 will soon be the Pakistan's biggest spenders, so advertisers must learn how to appeal to this over the thrill crowd.” If this suggestion appeals to a designer clothing brand like “Ideas by Gul Ahmed”, what should the sampling design be to assess the tastes of this group in Punjab?

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